zzdcar
Home
/
Reviews
/
Culture
/
Late Designer Virgil Abloh's Take On A Maybach Is Fearless
Late Designer Virgil Abloh's Take On A Maybach Is Fearless-May 2024
2024-02-19 EST 22:12:13

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

Influential fashion designer and LVMH (Moët Hennessy Louis Vuitton) creative director Virgil Abloh passed away on Sunday after a two-year battle with cancer. Before his death, alongside the automaker’s design chief, Gorden Wagener. That car was called the Project Maybach. Following Abloh’s death, the manufacturer brought the car’s debut forward; visitors can see it today only at Miami’s Rubell Museum.

Project Maybach wasn’t Abloh’s only collaboration with Mercedes. The two joined forces on the rallycross-inspired in 2020. But Abloh’s take on a Maybach is assuredly more daring, inasmuch as it mashes the marque’s opulence with off-roading culture in an almost 20-foot-long sedan. It’s a mess of contradictions that shouldn’t work in your head but results in something unexpectedly, undeniably cool — like the best fashion often does.

The Project Maybach is imposing from just about any angle, though in different ways. The front is festooned with repeating circular LEDs, a lightbar and a prominent nonfunctioning grille. (The concept is theoretically electric, as you’d likely guess.) There are more holes in the brush guard. Including those and the lights atop the windshield, I count a sum total of 19 circles viewable from the front of the car.

That’s a lot of shapes, but they all vanish when you appreciate the Project Maybach in profile. From the side, it’s just one, monolithic latte-colored brick, playing against the soft arc of a coupe roofline shoved nearly as far back as possible. There are no distractions, which really makes those color-matched steelies and titanic all-terrain tires stand out from the bulging, bolted-on fenders.

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

I’ve never been a fan of whatever uber-luxury class the Maybach and similar makes fall into, but I love this concept. The moment I saw it for the first time, it immediately reminded me of the Quartz Regalia, a car that appears often in Final Fantasy XV. At the start of that game, the Regalia is an epically-long four-seat convertible. Eventually the player can modify it into a monster truck — decidedly more absurd than Abloh and Wagener’s work here, though the combination of luxo-barge and off-roader is a similarity of character I can’t help but draw.

The Regalia in its two forms, as it appeared in Forza Horizon 4.

Inside, the Project Maybach evokes the upright, chunky dash of a , first-gen Range Rover or something else from a similar era, with appropriately far better fit and finish and interesting material choices. I love the grid motif that runs throughout, from the minimalist door cards to the glossy plastic stamped rectangles that flank the seats and play off beautifully against the matte leather tube inserts. I also appreciate the copious areas of storage inside the cabin — the pockets at the bottom of the doors, the clampable containers that nestle into the edges of the dash.

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

The considerations for practicality are especially amusing in such an impractical machine. I mean, this thing has solar panels on its hood and a beefy overhead cargo rack, but it also only has two seats despite being 20 feet long. Granted, you can lean the backs flat into another padded area for your head, making some kind of extra-long cot. At least those two very special individuals would be exceedingly comfortable.

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

I commend Abloh for recontextualizing stodgy, exclusionary luxury in this Maybach, in a way that I imagine will excite scores more people than an ordinary Maybach would. But then, .

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

Image for article titled Late Designer Virgil Abloh's Take On A Maybach Is Fearless

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Citroën Sabotaged Wartime Nazi Truck Production in a Simple and Brilliant Way
Citroën Sabotaged Wartime Nazi Truck Production in a Simple and Brilliant Way
In case you forgot to change the batteries in your calendar, you may not be aware that this year is the 100th anniversary of Citroën. We’ve been shooting a Jason Drives special mini-series for this centenary, and while doing some research I happened to stumble upon a fascinating bit...
May 5, 2025
Harley-Davidson Rises After Dodging Trade War
Harley-Davidson Rises After Dodging Trade War
Harley-Davidson slides past Trump’s trade war, Nissan blames Carlos Ghosn for a massive profit drop, people still want to know if Tesla can make money, and much more for of Wednesday, July 24, 2019. After many delays in the process, Harley-Davidson can sigh in relief that it dodged the...
May 5, 2025
DJ Mangoo -- 'Eurodancer'
DJ Mangoo -- 'Eurodancer'
Traffic sucks, so why not start your morning off with some music? You provide the toast and we’ll provide the jams. Anyone up for some 2000s trance? I may or may not have had this song as my Myspace song for months. What a time. ...
May 5, 2025
What's the Best State for a Gearhead?
What's the Best State for a Gearhead?
I am West Coast born, and that means I’m California raised. My nostalgia for the streetparked cars of my hometown will never fade, remembering ‘70s Corollas still used for commuting to rust-free Volvo 142s sitting with $500 for sale signs on them. But since moving East, I’ve fallen a...
May 5, 2025
What Year Is This, 2008?
What Year Is This, 2008?
The is a rotary-powered sports car that was produced from 2003 to 2012. It is now past 2012, which makes me wonder why Mazda is testing an RX-8 on the Nürburgring like it’s 2008. The RX-8 you see in YouTuber ’s video is the refreshed version of the car...
May 5, 2025
You Can Customize Your C8 Corvette's VIN for $5,000
You Can Customize Your C8 Corvette's VIN for $5,000
Maybe you’re seriously considering the . If so, then you’d want to make the car yours by personalizing the hell out of it, right? Well, now you can take the customization a step further and even mess with the car’s vehicle identification number. Apparently, buyers will be able to...
May 5, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved