BOSTON, August 2017 – The automotive data and research company iSeeCars.com released the findings of its Car Color Preferences by Gender Study. In Los Angeles, men have the strongest preference for red color cars by 23.8 percent more than women do while women favor gold the most by 48.4 percent.
iSeeCars.com analyzed almost 780,000 consumer car inquiries on its website and 30 million car sales to identify car color preferences by gender. It found that in Los Angeles men have a greater penchant for five car colors and women have a stronger bias for six colors. For men, after red, their next favorite color is beige by 23.8 percent and for women, gold is followed by yellow which they like 48.2 percent more than men do.
Car Colors Men Prefer More than Women
| Rank | Color | Male Bias |
| 1 | Red | 23.8% |
| 2 | Beige | 18.4% |
| 3 | Gray | 9.9% |
| 4 | Black | 3.7% |
| 5 | White | 1.6% |
Car Colors Women Prefer More than Men
| Rank | Color | Female Bias |
| 1 | Gold | 48.4% |
| 2 | Yellow | 48.2% |
| 3 | Green | 23.6% |
| 4 | Brown | 13.7% |
| 5 | Silver | 6.6% |
| 6 | Blue | 1.0% |
Car Type and Model Preferences
In addition to colors, iSeeCars.com also analyzed the car models that each gender prefers. Across the U.S., men show stronger preferences for coupes, convertibles, and pickup trucks while women prefer wagons, SUVs, and minivans. In Los Angeles, men like the Toyota Tacoma the best by 354.7 percent more than women do. On the other hand, women have the greatest interest in the Volkswagen New Beetle by 202.1 percent. The other car models favored by men vs women are:
Models Men Prefer More than Women
| Rank | Model | Male Bias |
| 1 | Toyota Tacoma | 354.7% |
| 2 (tie) | Ford Mustang | 122.8% |
| 2 (tie) | Infiniti FX35 | 122.8% |
| 3 | Audi A4 | 117.5% |
| 4 | Toyota Corolla | 88.6% |
| 5 | Mercedes-Benz E-Class | 79.1% |
Models Women Prefer More than Men
| Rank | Model | Female Bias |
| 1 | Volkswagen New Beetle | 202.1% |
| 2 | Mercedes-Benz M-Class | 145.4% |
| 3 | Honda CR-V | 87.3% |
| 4 | Chrysler Sebring | 76.1% |
| 5 | Chrysler PT Cruiser | 57.1% |
About iSeeCars.com
iSeeCars.com is a data-driven car search and research company that helps shoppers find the best car deals by providing key insights and valuable resources, including the iSeeCars VIN Check report and Best Cars Rankings. iSeeCars has saved users over $406 million so far by applying big data analytics powered by over 25 billion (and growing) data points and using proprietary algorithms to objectively analyze, score and rank millions of new cars and used cars.
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