Just 478 were registered in the U.S. in August, and that brings the to 4,267 units. At that pace of new vehicle registrations, it’s fairly likely p will fall well short of its “” vehicles sold production goal by the end of the year unless some big changes happen. Keep in mind that the original goal was to sell .

According to , in the first half of the year, reportedly produced 4,487 vehicles and delivered 2,810, and so far the company has not reported third-quarter numbers. It’s estimated that the company delivered 1,601 cars in September, but that’s only a guess.

It all sort of makes sense, doesn’t it? The Lucid Air is . Even the cheapest version, the, starts at $77,400. Prices quickly jump with the at $95,000 and the at $125,600. That’s not even mentioning the , which starts at a quarter-million bucks. The market for something like that is never going to be huge. That being said, the cheapest way to get an Air right now is — as I’m sure you’ve seen on this here website. Lucid is pushing its $749/month 36-month lease with $8,069 due at signing deal pretty hard at the moment. It’s not a terrible deal, and it’s probably being done to drum up some interest in the cars.

While 478 cars registered does not sound like a lot for the entire month of August (because it isn’t), it does reportedly represent a 40 percent increase versus the same time in 2022. On top of that, January through August registrations were nearly triple where they were last year.

AutoNews reports that among was number 19 in registrations out of 27 brands for the first eight months of 2023. It fell behind rivals like with 4,505 registrations and with 3,525 registrations between the and .

The outlet says Lucid has boosted its marketing efforts because of a rough first quarter. A 42-city marketing campaign with pop-up events was launched so that potential buyers could test-drive various Air models.

With all that being said, Lucid is still in a pretty solid spot. Back in August, the company said it had started sending vehicles to . In September it opened a small assembly plant there, and the company is , so it’s never going to run out of money.