Maybach is promising aluxury coupe for going anywhere.

Mercedes-Benz’s latest concept is part luxury coupe, part off-road touring vehicle.

Dubbed the Project Maybach, it looks toward the future of luxury motoring for Mercedes-Benz. All-terrain luxury motoring.

The Project Maybach is an electric vehicle play on the theme of raised ride height coupes, with true off-road touring ability.

Overall design proportions are imposing, with large flat surface areas and very few curves. This is offset by the round head and taillights, including a set of spotlights, at the front.

Project Maybach features a powerful shoulder line, that runs straight and uninterrupted front to rear. The side profile shows off its length and off-road tyres, designed to provide floatation and traction, across challenging terrain. And yes: those are steel wheels, finished in sand beige.

Much of the graphic design detail, including Project Maybach’s radical cabin architecture, was the work of Vigil Abloh – the iconic fashion designer who passed this week.

Inside this Maybach you’ll find two seats, with the passenger pew capable of folding flat, to serve as a storage or sleeping surface. The sand beige colour theme continues inside and the switchgear appears minimalist, although not wholly digitized.

At the edge of Project Maybach’s dashboard, where it meets the door panelling, there are two additional integrated storage cases at either side of the cabin.

The vehicle’s heavy-duty steel roof rack, framed by another series of spotlights, is where most of the spillover luggage, or spares, are supposed to go.

Mercedes-Benz has not confirmed any battery or power output specification for Project Maybach. Nor has it divulged the suspension system or ground clearance. But it does look terrifically capable, rolling those huge all-terrain tyres and finished in a colourway that would not appear out of place on a Gelandenwagen.

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