zzdcar
Home
/
Reviews
/
Culture
/
Mercedes Is Dropping Its EQ Branding: Report
Mercedes Is Dropping Its EQ Branding: Report-May 2024
2024-02-19 EST 22:12:00

Image for article titled Mercedes Is Dropping Its EQ Branding: Report

Mercedes looks to be ditching its EQ branding, investors want Elon Musk to stand trial in San Fransisco, and Beijing may tamp down Tesla’s Shanghai expansion plans. All that and more in for Thursday, January 12, 2023.

Mercedes-Benz has been pushing into the world of EVs with two vehicles: The EQS and creatively-named EQS SUV. But now that those two are established in the brand’s lineup, it seems Mercedes wants to kill off the naming scheme entirely — instead just electrifying the A/C/E/S classes. From :

Mercedes-Benz (MBGn.DE) is set to drop the EQ product brand for battery-electric cars as soon as the next generation of compact cars, set to be on the market from the end of 2024, German daily Handelsblatt said on Thursday, citing company sources.

The decision is based on Chief Executive Ola Kaellenius’ focus on electric-only cars, making the EQ brand redundant as Mercedes turns away from the combustion engine, Handelsblatt cited the sources as saying.

This is all because I made , isn’t it? I’m not sorry. Also, is the EQS SUV even an SUV, or is it a crossover?

In the legal world, there’s something called a . If you don’t think you’ll get a fair trial in a given area, you can request to have your trial moved — giving you access to a different jury pool. Attorneys for Elon Musk, who is currently being sued by Tesla shareholders over stock manipulation back in 2018, have asked for just that: A change of venue to Texas. Why? They think Musks’s Twitter layoffs have biased all of San Fransisco against him. From :

A lawsuit alleging Elon Musk manipulated Tesla Inc’s stock in 2018 should go to trial next week and he will be able to find unbiased jurors in San Francisco, despite local animosity, said a court filing by shareholders who are suing him for billions of dollars.

Tesla shareholders argued it would be unfair to move the trial to Texas as requested by Musk, who has outraged many in Northern California with the he ordered at Twitter, a San Francisco company he bought in October.

Musk’s been hoisted by his own petard so many times that I’m beginning to wonder if it’s some kind of fetish for him. I’m not sure if that would be better or worse than the alternative — he’s just making his own life this difficult by accident.

Musk has irons in plenty of fires, a diversified portfolio that has . One of those irons is a planned factory expansion in Shanghai, but it seems Beijing isn’t too happy with how close Tesla sits to another of Musk’s plans: Starlink. From :

An expansion of Tesla Inc.’s plant in Shanghai has been delayed, according to people familiar with the matter, over data concerns that risk putting a roadblock in the way of the U.S. EV maker’s ambition to keep growing in China.

...

Some central government officials expressed concern about a U.S. company with connections to Elon Musk’s internet-from-space initiative Starlink having such a large presence in Asia’s biggest economy, one of the people said. While Tesla cars aren’t equipped with Starlink equipment, which would allow users to bypass China’s Great Firewall, Beijing has become increasingly concerned about data security and social stability.

I have to wonder if Musk considered the Great Firewall, and its implications with regard to the Chinese government and his business ventures in the country, when forming Starlink. I imagine he didn’t. But hey, he’s a !

When the Inflation Reduction Act introduced new tax credits exclusively for U.S.-built EVs, people began to wonder how it would work with the USMCA — formerly NAFTA — agreement. As it turns out, the answer is “not well.” From :

Canada and Mexico have won their challenge to the U.S. interpretation of content rules for autos under the new North American trade pact, a dispute panel ruled on Wednesday, a decision that favors parts makers north and south of the U.S. border.

A year ago Canada and Mexico filed a complaint against the United States over how to apply automotive-sector content requirements under the United States-Mexico-Canada (USMCA) free trade agreement, which came into effect in 2020.

The U.S. interpretation of the rules is “inconsistent” with the USMCA, the panel said in its ruling.

“The decision is good for Canada and Mexico,” said Flavio Volpe, president of Canada’s Automotive Parts Manufacturers’ Association.

We could’ve just expanded the tax credit, but no. Joe Manchin had to show up and make things complicated. Hope the oil money’s worth it, bud. Think he bathes in the oil itself, ?

When your infrastructure is perfect, flawless, and well-maintained, you don’t need to worry about little things like increases in vehicle weight. Unfortunately, we live in the United States, so and we’re only ever investing less and less money into fixing it. So, the weight of battery-laden EVs becomes a problem. From :

U.S. National Transportation Safety Board Chair Jennifer Homendy on Wednesday raised concerns about the increased risk of severe injury and death from heavier electric vehicles on U.S. roads.

She cited a General Motors (GM.N) GMC Hummer EV that weighs over 9,000 pounds, up from about 6,000 pounds for the gasoline version, and the Ford F-150 Lightning EV (F.N), which is between 2,000 and 3,000 pounds heavier than the non-electric version.

The heavier weight “has a significant impact on safety for all road users,” she said Wednesday in a speech. “We have to be careful that we aren’t also creating unintended consequences: more death on our roads.”​

Of course the NTSB’s first example is the Hummer EV, a truck that weighs about three times as much as any sane vehicle. Welcome to the “concerned about the Hummer’s impact on the world” club, Jennifer Homendy.

In a speech at a Council on Foreign Relations dinner in his honor, Secretary of State John Foster…

You remember that scene from The Simpsons, where ? It’s like that, but if Musk had laid all the rakes down himself. And labeled them all with the logos of his companies

I just rewatched last night. It never gets less heartbreaking on rewatches, and “Zenzenzense” never stops being a banger.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Tesla Beat Expectations Once Again
Tesla Beat Expectations Once Again
Tesla, more than ever, is a Rorschach test, a company that drives some people absolutely mad at its very mention, a company that some people have been bored with for years, a company that some people would sacrifice a limb for. Maybe the only interesting thing about it is...
May 11, 2026
Dead: Dodge Grand Caravan
Dead: Dodge Grand Caravan
The Dodge Grand Caravan is dead. Long live the Dodge Grand Caravan. We first that Fiat Chrysler wasn’t so sure about this whole Grand Caravan thing, but it managed to keep going since then, even as minivans fell further and further out of style and SUVs truly took over....
May 11, 2026
Dodge Just Introed Durango Hellcat, 203-MPH Charger Redeye, And A Challenger Demon Successor
Dodge Just Introed Durango Hellcat, 203-MPH Charger Redeye, And A Challenger Demon Successor
Today Dodge trotted out the inevitable 710-horsepower 2021 Durango Hellcat, 797-HP Charger Hellcat Redeye sedan, and an 807 HP Challenger called the Super Stock that effectively replaces the Demon. The 2021 Durango R/T also got some revisions. Neat, I guess! You can watch Dodge’s 25-minute launch event video on...
May 11, 2026
Ford Did Something Very Good With The 2021 F-150's Instrument Panel
Ford Did Something Very Good With The 2021 F-150's Instrument Panel
I fully realize that what’s likely an embarrassingly-sized portion of what I do here is to , like some cranky old bastard with hemorrhoids and a lifetime of regret. But I’m pretty sure my hemorrhoids have cleared up, and I also give credit where it’s due, which is what...
May 11, 2026
Soviet Versions Of The Antarctic Snow Cruiser Were So Much Better Than America's
Soviet Versions Of The Antarctic Snow Cruiser Were So Much Better Than America's
Hey gang, do you like giant vehicles meant for Antarctic exploration? I do too! In fact, I recently wrote about the , an ambitious American vehicle that ended up a tremendous flop. But there is another Antarctic Snow Cruiser, a Soviet one that actually worked. It’s the Russian Kharkovchanka...
May 11, 2026
One Of Chrysler's Worst-Ever Car Platforms Dies With The Dodge Journey
One Of Chrysler's Worst-Ever Car Platforms Dies With The Dodge Journey
The is finally dead after the 2020 model year, a Fiat Chrysler spokesperson has confirmed. When production ends in the fourth quarter of 2020, the crossover SUV—which by then will have been around for a dozen years—will ride off into the sunset of mediocrity, taking with it one of...
May 11, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved