Rumours are that Mercedes-Benz plans to resurrect the Maybach nameplate for a range-topping S-Class long-wheelbase model.

Maybach History

The Maybach brand was founded in 1909 by Wilhelm Maybach. Due to poor sales and heavy impact of the 2008 financial crisis, Daimler announced in November 2011 that Maybach will cease to be a brand by 2013 and manufactured the last Maybach vehicle in December 2012.

However despite all of that, the brand has become a staple of popular culture, with its name being synonymous with American rapper Rick Ross who’s made Maybach Music Group the name of his record label. And almost all of his albums have a song named after the car.

Not much is known about the upcoming model but it will apparently feature unique styling elements along with ultra-luxury equipment to set it apart from the standard high-end S-Class model. It’s expected to debut later this year for the 2014 model year. We wouldn’t be surprised to see a new model shown off at Geneva Motor Show in March.

It’s also said that Mercedes-Maybach may be turned into a sub-brand for ultra-luxurious Mercedes models, just as Mercedes AMG is a sub-brand for the automaker’s high-performance models. The potential Maybach return is not surprising when you consider how well Rolls Royce and Bentley high-end luxury models have been selling.