In 1993, my dad bought our family its first PC. Little did I know that what I considered the Minesweeper machine would be a lifelong line in the sand for my father.
Brand loyalty was and is still very much a thing. It was to the point that I was worried about telling him about my first Macbook I was using at work when I was 25. We were a Microsoft family as much as we were a Chrysler family. He’d tut-tut over the quality and usability of Apple products, and in a lot of ways back in the ’90s he was right. Then came the iPod in 2001 and the iPhone in 2007.
, and Apple’s , have got me wondering: Which operating system do you trust to ferry you across town without human intervention? In tasks where a system crash may well involve bodily harm, does brand loyalty or perceived quality come into play?
Microsoft is a solid company that has given us years of great technology! But a Blue Screen Of Death would definitely take on new significance in self-driving cars. Apple has tons of slick tech that looks great but can be quite fussy — and sometimes doesn’t play well with others — which won’t cut it in a self-driving future, if it even commits to working in that space.
Will an established OS maker win your confidence? Will Google emerge on top?