zzdcar
Home
/
Reviews
/
Culture
/
MOMA's Volvo Was a Safer, Boxier 'Taxi of Tomorrow'
MOMA's Volvo Was a Safer, Boxier 'Taxi of Tomorrow'-September 2024
2024-02-19 EST 22:12:59

Image for article titled MOMA's Volvo Was a Safer, Boxier 'Taxi of Tomorrow'

How do you replace a New York institution like the legendary Checker Cab? You get the help of another New York institution (and a Swedish carmaker), of course. Volvo decided it was time to re-invent the taxicab back in the day, and the effort was so good, it was put in one of the greatest art museums in the world.

In 1976, The Museum of Modern Art in New York City commissioned two taxis of the future to explore how application of modern design principles might bring New York’s ubiquitous yellow cabs into the late 20th century. The project sought to understand what drivers and riders alike needed from a taxi and bring those needs to the forefront of the design process.

In a design brief, MOMA and Volvo were clear that this car was a but the City Taxi was still designed to make the most of what Volvo had on the parts shelf at the time. The car wasn’t a concept, you see, but a “conception”:

The Volvo Experimental Taxi Vehicle is not to be viewed necessarily as a prototype ready for production, but as a conception, a basis for future development in taxi services. Versatility and diversification in use combined with high levels of comfort and safety were the guiding factors behind the design.

With a six-cylinder front-wheel-drive diesel drivetrain, the City Taxi appears now to be a much more realistic approachto how taxis could have been improved in 1976 when the most common taxi in Manhattan was still the Checker, a design largely unchanged from its introduction in 1956. Volvo’s primary focus was designing a cab that would be safer than those already in service, with a sliding door that could fit a wheelchair, and “tubular steel members” built into the frame and doors to protect occupants in addition to a roller coaster-style padded lap-bar instead of a normal seatbelt designed to make even the busiest, most important-est Midtown hot shot buckle up between the Pan Am Building and JFK.

And it really was designed around just plain being a taxi:

Very short front and rear overhangs mean good vision and a tight turning circle. The body is built according to the Volvo “safety cage principle”: heavy closed profile members surround the entire occupant area, while the front and rear sections are energy absorbing crumple zones. The doors and flanks of the vehicle incorporate built in protection in the form of tubular steel members, and the floor is reinforced by five strong cross members. Both the front and rear bumper are impact-absorbing and comply with the five mph crash impact requirement by a wide margin. A heavy-duty rubber moulding runs along the flanks of the vehicle at a strategic height in order to reduce the often slight yet expensive damage which is not unusual in city traffic.

It didn’t have the Giugiaro-penned cab-forward stance of the Alfa Romeo, but it would have fit in on New York’s streets alongside the rest of the boxy utilitarian vehicles that make up the bulk of the city’s traffic.

Giugiaro’s lines give the Alfa a bit of advantage when it comes to styling. It even looks a bit like a Mitsubishi Delica

While we’ve already given a good look to , the one that really deserves a spot along side Dieter Rams’s stereos and the legendary Solari in the museum’s permanent design collection is Volvo’s City Taxi. MOMA is currently closed for a long-awaited refresh and expansion, the perfect opportunity to Let’s hope that the new space gets put to proper use and MOMA returns the Volvo it commissioned to the museum floor for us to ogle along with the Van Goghs, Rousseaus, and Picassos. MOMA might have to wrestle it back from Volvo’s museum in Gothenburg where the City Taxi is currently on display, but it would be worth the effort. If we’re going to have to spend an afternoon at the museum, there better be some cars in it for us.

Instead of a Volvo commissioned by a museum, New York eventually did get a purpose-built taxi. Though it didn’t become the definitive taxi of the era in New York, did change what New Yorkers expect from a taxi ride. Though cabbies eventually got their way and the Nissan for all, the NV200's glass roof, USB ports and sliding doors have made good on what Volvo and Alfa came up with back in the ‘70s. With all these, even in the face of stiff competition from ride-share services, the yellow cab remains a New York institution. Still, you have to wonder if more of the art world were involved in the design process, perhaps the NV200 could have been exactly what New Yorkers needed.

MOMA should honor its role in the legacy of New York’s yellow cab and stick the Volvo somewhere along the rest of their design collection. It’s not every day an institution of high culture attempts to solve the problem of urban transportation, but maybe more of them should.

We got two striking MOMA taxis, but what about a subway train commissioned by LACMA? Or a bus designed at the Tate Modern?

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Tesla Now Plans to Start Cybertruck Production by the End of 2023: Report
Tesla Now Plans to Start Cybertruck Production by the End of 2023: Report
A new report from says is aiming to begin full mass production by the end of next year. For realsies this time, or so it says. This would only be two years after the initial mass production target was announced by . That easily beats out vehicles like the...
Sep 6, 2025
Jeep Shows Off All-Electric Restomod CJ Surge Ahead of SEMA
Jeep Shows Off All-Electric Restomod CJ Surge Ahead of SEMA
Forget throwing an LS engine in your . You should put an electric motor in there instead, and is leading the way. At , the company is unveiling a battery-electric system that is meant to fit in classic Jeeps. It’s called the CJ Surge, and in a word, it’s...
Sep 6, 2025
GM and Ford are Getting Chips Into Their Cars That Need Them
GM and Ford are Getting Chips Into Their Cars That Need Them
Ford and GM are having slightly different experiences getting semiconductors into their unsold cars that need them, Mazda will soon finally tell us about its electrification strategy and Stellantis’ dream of Jeep in China is officially over. All that and more in this spooky edition of for Monday, October...
Sep 6, 2025
Lamborghini Urus Recalled for Frying its Backup Camera and Screen
Lamborghini Urus Recalled for Frying its Backup Camera and Screen
Certain models of the are being in the U.S. and Canada due to a potential defect in the infotainment system that renders the display and rear-view camera inoperable. Documents from the say the issue stems from a potentially faulty in the infotainment system. Some of the voltage regulators that...
Sep 6, 2025
Toyota Targets Price Hikes in U.S. And Europe to Counter Rising Costs
Toyota Targets Price Hikes in U.S. And Europe to Counter Rising Costs
Toyota is considering raising its prices in the U.S. and Europe because of rising production costs, Tesla employees are being roped into Elon Musk’s Twitter takeover, and Abarth found that driving fun, little cars makes you happy – who knew! All this and more in for Tuesday November 1,...
Sep 6, 2025
Who Modded It Best: 2022 SEMA Acura Integra Edition
Who Modded It Best: 2022 SEMA Acura Integra Edition
is finally back, and true to form, Acura will have three heavily modified cars at this year’s SEMA show to highlight its tuning potential. They’re all pro builds that likely cost a truly absurd amount of money, so the odds of running into someone who did something similar at...
Sep 6, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved