Volkswagen closed off 2010 in impressive fashion, once again selling the most new passenger cars to become the most popular car brand in South Africa for December. This is not the first time VW have been the most successful auto manufacturer with regard to new passenger cars, month to month they consistently dominate the passenger car market. In December a total of 26 615 new vehicles were sold in South Africa, an increase of almost 40% when compared to December 2009. This is an impressive stat, however, 2009 was plagued by the recession and sales were down on all fronts.

Volkswagen most popular car brand with strong sales

Most notable for VW in 2010 were the sales of their Polo Vivo, which totaled in at 23 297 units. Added to this were sales of the VW Amarok double cab, which came in at 814 units since its release in November.

New car sales were on the up for many manufactures in South Africa during 2010 and VW note a number of reasons for this, including increased disposable income, declining levels of inflation, the strength of the rand and a number of other factors.

More interesting though is Volkswagen’s dominant role in the passenger car market which they have held for a very long time. The sale of new VW cars and re-sale of used VW cars is and seemingly will always be huge. The South African car buying public love Volkswagen cars and while there is a lot more competition in the passenger car market these days, most notably from Hyundai, VW never seem to lose their grip. For now though, Volkswagen can revel in the glory of being the most popular car brand in South Africa.