This is truly a red-letter year – the shroud of secrecy surrounding Alfa Romeo’s most highly anticipated new C-segment hatch has finally been lifted. It’s name? The new Alfa Romeo Giulietta, possibly one of the most evocative names in motoring history.

World debut for new Alfa Romeo Giulietta

The new Alfa Romeo Giulietta will be presented to the world at the forthcoming Geneva Car Show early in 2010. Sales of the new model will start in Europe in spring gradually be extended to all the major markets. Its South African debut is planned for the third quarter around October.

In the Centenary year, the name is a tribute to an automobile myth and Alfa Romeo. Produced by the Alfa Romeo Style Centre, the new Alfa Romeo Giulietta is a sports car capable of expressing great agility on the most demanding routes whilst providing comfort on everyday roads.

Combining sportiness and elegance, the new Alfa Romeo Giulietta is the result of Alfa Romeo’s new direction in style and technology – an approach that started with the 8C Competizione supercar and which recalls the brand’s glorious past while projecting its traditional values of technology and emotion into the future.