INGOLSTADT, Germany, Feb 10, 2010 – Audi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the new Audi A1 the sportiest car in the segment.

New Audi A1 aimed at younger market

The young customers of the Audi A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.

The new Audi A1 is a true Audi – it is both the premium option and the sportiest automobile in the small compacts class. It comes with powerful, highly efficient engines and an agile chassis, and delights with an emotional design and excellent fit and finish. The new Audi A1 has a broad portfolio of advanced technologies on board; its infotainment system, in particular, sets new standards in the class.

As the newcomer in the compact segment, the new Audi A1 appeals primarily to young, lifestyle-oriented customers, offering them a high degree of freedom for individual design. Audi’s latest A1 will hit the streets this summer with a base price of around 16,000 euros.