The new Ford Everest has been teased in a video ahead of debut in Beijing next week.
The Everest is scheduled to be unveiled at a special media event in Beijing on November 13. While the images and video provided dont reveal much about the car, they do show parts of the grille and headlight design.
The new Ford Everest was first unveiled in concept form in August last year, with Ford is keen to underline the high level of involvement from its local design and engineering teams.
We cant wait to show the world the latest example of our One Ford global product strategy in action, said Trevor Worthington, vice president, Product Development, Ford Asia Pacific. After five years and 4500 man-years of design and development work, were going to redefine what customers can expect from an SUV.
Although Ford is being secretive on all the specifications of the model, they did confirm that it will be “rugged, refined and amazingly capable.”
Echoing the words of Worthington, the director of the Ford Design Centre in Melbourne, Todd Willing, said the Everest was the culmination of several years work aligning Fords global design language with customer insight from each of the key markets where Everest will be sold.
This is our vision of a large, seven-seat off-road vehicle that exemplifies how Fords One Ford vehicle philosophy can apply for a vehicle created for Asia Pacific, Willing said.
The Everest is also further proof of the world-class design expertise here in Melbourne. Many of the talented team who worked on Everest and continue to work on other Ford vehicles have been educated right here in Victoria.