Internationally acclaimed with more than half a million units sold worldwide, the newFord Fiesta compact is set for another debut at the 31st Bangkok International Motor Show. The unveiling of the four-door Fiesta in ASEAN follows a whirlwind series of introductions for Ford’s global compact that started in Europe one year ago and has progressively moved across the world.

New Ford Fiesta to rule ASEAN markets

The Fiesta’s full arrival in ASEAN also signifies the continued role of Thailand as a global production hub for Ford Motor Company, where both the four- and five-door models will be produced for the ASEAN markets, with exports also planned for markets that include Australia, New Zealand and South Africa.

Available in four- and five-door body styles, the new Ford Fiesta will include a choice of two E20-capable petrol powertrains and a comprehensive list of features for safety, connectivity and technology.

The new Ford Fiesta will be available in Thailand at all Ford showrooms in August.

Fun and fuel efficient

Whether it’s the standard 1.4-litre manual or available 1.6-litre equipped with Ford’s six-speed PowerShift automatic transmission, the new Ford Fiesta delivers on both spirited performance and fuel efficiency. Vehicles with PowerShift also get Electronic Stability Program (ESP) and traction control as standard.

The standard I-4 is more than capable with 69 KW at 5750 rpm, while the larger 1.6-litre engine provides 87 KW at 6000 rpm. Combined fuel economy ratings, to be announced during the introduction of the new Fiesta, are expected to be among the class leaders when the model goes on sale.

The 1.6-litre engine utilises Twin Independent Variable Camshaft Timing (Ti-VCT) that optimises camshaft phasing for exceptional throttle response, performance and flexibility across the rpm range.

With both the manual and automatic transmissions, gear ratios have been selected to provide spirited acceleration characteristics

Drivers opting for the larger engine also will benefit from the new PowerShift six-speed automatic transmission that combines the responsive performance and fuel economy of a manual with the convenience of an automatic that is preferred in busy urban traffic. Often found in larger, more premium cars, the availability of a six-speed automatic in a small car signals Ford’s commitment to offer the latest vehicle technology across a spectrum of passenger cars.

Fiesta is the first Ford small car in the region to be equipped with the PowerShift six-speed automatic transmission. The six-speed combines the sportiness of a manual transmission and, with six forward gears, allows the engine to run at reduced speeds for better fuel economy and less wear and tear on the engine.