(Seoul, Korea) Hyundai Motor Company’s all-new Sonata, being introduced today, is expected to shake up the world’s mid-size sedan market with its daring design.The new Hyundai Sonata adopts Hyundai’s new “fluidic sculpture” design language, boasts outstanding performance with the segment-leading safety features and fuel efficiency. Incorporating state-of-the-art technologies, the new Sonata will further elevate the Hyundai brand.

New Hyundai Sonata set for success

Hyundai began developing the new Sonata in 2005 under the codename YF (Note: The car may be launched under a different name in some regions). The project took 4 years and 450 billion won (US$ 372 million*) to go from concept to customer.

Although it is a completely new vehicle, Hyundai is retaining the Sonata name as the mid-size car has been Korea’s most popular sedan. Applying a new design aesthetic of “fluidic sculpture,” the new Hyundai Sonata pursues a younger and sensuous image in its interior and exterior profiles. Inspired by nature, the “fluidic sculpture” tries to reflect sophistication and dynamism in the shape of the vehicle and will serve as the core of Hyundai’s future design identity.

The outer design of the new Sonata exudes a voluminous look that creates character through the refined and harmonized lines. The interior has a dynamic look that matches the exterior while not compromising comfort or convenience. The new Hyundai Sonata is available in nine exterior colors, from Remington Red to Blue Black to Espresso, satisfying the diverse tastes of younger customers.

Source: Hyundai