When the Ghost launched back in 2009, few could predict just how well it would do. With the banking crisis of 2008 still fresh, you'd think that an extremely high-end luxury vehicle would garner precious few sales and yet, the Rolls-Royce Ghost became the most successful vehicle in the brand's history.
The next-generation Rolls-Royce Ghost is due for a reveal towards the end of the year and the brand's CEOTorsten Müller-Ötvös shared a few nuggets of info via an open letter to the media, a very different way of doing things. The brand claims it has listened to its current clientele and the common theme is, "we’d like the new Ghost to be opulent but minimalistic in terms of design, and to remain a car that can be driven or to be driven in."
The all-new Rolls-Royce Ghost has been 'designed, engineered, and crafted from the ground up.' In terms of design, we're expecting something with design elements from the recent concepts such as the Vision Next 100. Rolls-Royce said it would be releasing teasers in the run up to the vehicle's reveal and given the prestige and allure of the Rolls-Royce brand, we're expecting something on another level.
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