Nissan Africa, Middle East and India (AMI) has announced a new 4-year strategy for the region in an effort to action sustainable growth and profit.

Earlier this year, after months of turmoil, it was announced that the Renault Nissan Mitsubishi Alliance would be forging ahead and working together to maximise the strengths of each brand in various markets around the world.

Now Nissan Africa, Middle East and India (AMI) will look to implement a 4-year strategy for the region, which forms part of the company’s Global Transformation Plan which was announced by Nissan CEO, Makoto Uchida, which aims to achieve sustainable growth, financial stability and profitability by the end of the fiscal year 2023.

This region accounts for roughly 10% of the world automotive market and as such Nissan will be looking to leverage its Alliance synergies while also leveraging an expansive and competitive manufacturing footprint in South Africa, Egypt, India and Nigeria.

Nissan Chief Operating Officer, Ashwani Gupta, said: “Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market. By driving efficiencies through the Alliance and focusing on core competencies, we will further increase the region’s profitability, especially in key markets including the Gulf, South Africa and Egypt.”

Chairman of the Africa, Middle East and India region, Guillaume Cartier, commented: “The AMI region has enormous potential with some of the most dynamic and diverse automotive markets in the world. Nissan has already established a strong foundation for sustained growth with high brand equity, a deeply embedded heritage of Nissan DNA and culture and a long history of dedicated and experienced business partners in retail and manufacturing. Through the mid-term, we will remain focused on driving value for the business by meeting the needs of our customers across the region.”

Nissan will look to optimise its product portfolio by 20% across the region and will improve cost competitiveness at its plants and take advantage of export opportunities.

A total of 8 new models are on the cards and Nissan will focus its investment attention on profitable products with a regional priority placed on SUVs and affordable B-segment sedans.

Extensive Navara production is expected to take place at Nissan’s Rosslyn plant in 2021 following the closure of Nissan’s plant in Barcelona, Spain. Nissan invested approximately R3 billion in upgrades to accommodate Navara production at Rosslyn.

Lastly, Nissan will also aim to roll out e-Power, electric vehicles and more connected technologies across the region.

“Today, AMI is a region with opportunity for significant growth. Over the next four years we will transform opportunity to reality by bringing the right products, services and technologies to deliver lasting positive change for the business, our partners and customers”, concluded Cartier.

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