zzdcar
Home
/
Reviews
/
Culture
/
Nissan Considers New 'Giving A Shit' Strategy
Nissan Considers New 'Giving A Shit' Strategy-September 2024
2024-02-19 EST 22:12:42

Image for article titled Nissan Considers New 'Giving A Shit' Strategy

Nissan, which hasn’t done in roughly 10 years, is in the throes of a deep, , mid-coronavirus crisis, as sales fall off a cliff and its volume aspirations have revealed themselves to be fantasies. But now, a report says all of that might have forced it into possibly maybe trying again.

What this looks like isn’t totally clear yet, but a global retrenchment is in the works, as Nissan attempts to scale down from having the capacity to make about seven million cars a year to between five and five-and-a-half million cars a year.

However! Automotive News that the company will be doubling down on the U.S. market, and possibly even introducing some new cars. Per AN:

People familiar with Nissan’s soon-to-be-announced restructuring plan say the biggest operational cutbacks around the world will largely spare the critical U.S. market, instead targeting lackluster operations and lineups in other regions.

The strategy is to free resources from underperforming businesses so Nissan can eventually channel more — not less — into the core U.S. market, along with China and Japan, the people said.

Under the blueprint taking shape, the rest of the world’s pain could be America’s gain.

“We will be putting maximum energy into the U.S.” one person involved with the planning said. “The problem is that we expanded too far everywhere else. If you look at it like that, it’s very easy to rescale.

“It’s about products,” the person added. “Better products, new products and on-time products.”

This got me very excited for all of about 30 seconds, until the story pivoted to talking about the next big test for Nissan: The launch, planned for this fall, of the next-generation Rogue. While that is Nissan’s best-selling car in the U.S., it is about as interesting as a lugnut.

Anyway it’s worth noting that Nissan’s hand is a bit forced here, with its sales down well before the coronavirus pandemic took hold in part because of its own overly aggressive expansion under Ghosn. That expansion also strained engineering resources, which Automotive News’s source said was to blame for the cars being late, bad, and uninspiring.

That explanation lets Nissan off the hook a little bit, but if all of this can be the excuse for the company to once again with its cars, I won’t have any complaints.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
Sep 12, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
Sep 12, 2025
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
Sep 12, 2025
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
Sep 12, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
Sep 12, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
Sep 12, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved