zzdcar
Home
/
Reviews
/
Buying
/
Nissan Thinks The Kids Could Make Sedans Cool Again Someday
Nissan Thinks The Kids Could Make Sedans Cool Again Someday-November 2024
2024-02-19 EST 22:09:48

Back when I was a teen, doing teen things like playing Metal Gear Solid 2 with my buds, I couldn’t wait to start driving. But the last car I wanted to be seen driving was a minivan because that was a lame car for parents and I wanted to be cool and awesome. (Spoiler alert, I was still never cool in high school.) That phenomenon may be one reason today’s buyers have shifted so full-force into crossovers and SUVs, and now Nissan is hoping the same thing could eventually drive young buyers back to sedans.

But there’s reasons to take this thinking with a grain of salt, as always.

The news comes to us from , which is at the launch of the all-new . And at that event, the Altima’s marketing manager Bruce Pillard said he’s optimistic about the future of sedans and is a segment worth going after “even if it’s a smaller market than it used to be.”

And Nissan is kind of hoping the kids could make sedans cool again:

But Nissan’s market research, said Pillard, indicates there could be new opportunities to bring buyers back into the sedan segment.

“We think younger generations will buy more sedans than older generations,” he said in Santa Barbara. Conversations with Gen-Y and, in particular, Gen-Z cohorts found many saying, “I don’t want to drive daddy’s car,” according to Pillard.

(By the way, I enjoy how, in the space of just a couple years, we’ve gone from “?” to “It’s the kids who will save the sedans!” Great work to all involved.)

Another day, another "Why Aren't The Millennials Buying Cars?" trend piece. Sigh. This one comes…

Anyway, as that story notes, this trend makes sense. Parents who had kids in the 1990s, many of whom probably grew up in the land-yacht wagons of the ’60s and ’70s , went all-in on minivans. Then the minivan stopped being cool and people wanted to dump their big family haulers for the rugged, outdoorsy individualist image offered by SUVs. And now car-based crossovers dominate the market, .

As I mentioned earlier, I’m skeptical here, even though I personally prefer the driving dynamics of a smaller, lower car. For one, of course the Nissan Altima brand manager is going to be optimistic about this car. It’s his job! And there’s not a lot to be enthusiastic about, here—the new Altima’s main party trick is all-wheel drive and the interesting , but other than that, it looks destined to be your next rental car and not much else. It has blah looks, and a CVT you’ll just tolerate.

Plus, the crossover boom is about more than just what’s “lit” at the moment: it’s hard to argue with the increased practicality of a raised hatchback—which crossovers largely are—over a three-box sedan. They tend to weigh more and get slightly worse fuel economy, but no one cares because gas is cheap, for now.

Crossovers own the market to the point where most of these we’re supposed to driving in the near future have been SUV-like, as of late. And Nissan’s optimism isn’t really shared by other automakers. all its sedans and small cars except the Mustang, foreseeing a permanent shift to crossovers, trucks and SUVs. That death grip on people’s car buying decisions won’t go away easily, and it’ll probably take a big spike in gas prices to make it happen.

My take: will be the next big thing. You heard it here first, folks.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
Light Up Your Holidays With That Famous Jet-Powered Volkswagen Beetle
Light Up Your Holidays With That Famous Jet-Powered Volkswagen Beetle
If you’re into wacky car builds, chances are or a few. Here is one jet car that likely inspired many future builds. Remember the flame-spitting Jet Beetle? for a jaw-dropping $550,000! This ludicrous Beetle is the a mechanical engineer with a PhD from Stanford University. He built it in...
Nov 8, 2025
This $78,000 Chevrolet Traverse Is Actually Pretty Awesome
This $78,000 Chevrolet Traverse Is Actually Pretty Awesome
I’m not one to be overly impressed by something as normal as a Chevrolet Traverse, let alone one that is pushing $80,000. But BraunAbility’s all-new wheelchair conversion of GM’s family crossover gives disabled drivers a super spacious and feature-packed mobility option. Though it doesn’t come cheap. Wheelchair-converted vehicles are...
Nov 8, 2025
At $2,400, Would You Get Around Town In This “Commuter” 2003 BMW 325i?
At $2,400, Would You Get Around Town In This “Commuter” 2003 BMW 325i?
The seller of today’s 325i claims it to be a “solid commuter.” That runs counter to the model’s general reputation, but with a modest price, could it all potentially balance out? It was perhaps the early hour at which I checked the comments, or maybe I just tend to...
Nov 8, 2025
The 2021 Ford Mustang Mach-E Is Not As Much Fun As A Real Mustang But It's Still Good
The 2021 Ford Mustang Mach-E Is Not As Much Fun As A Real Mustang But It's Still Good
The is The Blue Oval’s first-ever high-volume electric car and an important step in keeping Ford competitive as the entire industry shifts towards EVs. I just drove the Mach-E for the first time, and while I wouldn’t call it exciting, it’s a good electric crossover SUV. ( Ford invited me...
Nov 8, 2025
At $3,800, Would You Consider This 1987 Ford F-250 Diesel To Be Dually Noted?
At $3,800, Would You Consider This 1987 Ford F-250 Diesel To Be Dually Noted?
With its dually back end, diesel V8 and four on the floor, today’s F-250 sure seems to have what it takes to get the job done. We’ll still have to decide if its price works for us. The federal government’s 25-year rule makes importing unmodified older cars legal. It...
Nov 8, 2025
This 3,800-Mile Saturn SL2 Engineering Development Car Has A Nerdy History And I'm Obsessed
This 3,800-Mile Saturn SL2 Engineering Development Car Has A Nerdy History And I'm Obsessed
Nic Hahn from Illinois recently became the new owner of a fascinating 1996 SL2 with only 3,800 miles on the odometer. The vehicle was a former engineering development car for one of ’ main air conditioning parts suppliers, and when Hahn bought the car a few months ago, there...
Nov 8, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved