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Nissan's Getting Ready To Take Another Swing At Trucks
Nissan's Getting Ready To Take Another Swing At Trucks-August 2024
2024-02-19 EST 22:13:07

Image for article titled Nissan's Getting Ready To Take Another Swing At Trucks

Holy crap, not only are we getting a new-new pickup truck for the first time since the Curse of the Bambino was broken, it actually looks like it might be kind of cool. It also looks a bit like the mid-sized truck Nissan already sells outside the U.S. as the Navara.

Nissan dropped a grand to “prioritize sustainable growth and profitability” today, along with a teaser video featuring a fresh lineup of vehicles. (Whoa!) Most prominently featured, and obviously the most exciting is . But there’s also a pickup truck flashing by a few times in there:

“Enhance:”

Image for article titled Nissan's Getting Ready To Take Another Swing At Trucks

Image for article titled Nissan's Getting Ready To Take Another Swing At Trucks

Wait, two trucks!

I believed the first of those two silhouettes teases a revised Titan half-ton truck, while the second is the next Frontier. The fact that they appear the same size in the video is, I think, just a trick of photography to make the size of these vehicles harder to discern.

However, as some readers later pointed out, it looks more like what we’re seeing is the non-U.S. Navara and the Frontier. “F for Frontier, N for Navara,” a commenter pointed out, which, actually makes sense.

Or, maybe Nissan’s going to have two different mid-sized truck designs in America! (No.)

You get a peek at the fronts, too:

Image for article titled Nissan's Getting Ready To Take Another Swing At Trucks

We know Nissan has been planning to re-up the U.S. Frontier for some time, and the “new model coming soon” is why the 2020 Frontier is a strange transitional item with the old body/new engine.

The Nissan Frontier got bagged on for years for being old and inefficient, and it was, but it was…

However, Nissan already revealed a new Navara truck to the world years ago. The rest of the world’s Navara, until this generation, looked the same as the U.S.’s Frontier. It was simply the Frontier equivalent for other markets.

Since the current Navara came out around 2015, I’ve asked several Nissan reps versions of: “So is this pretty much the new Frontier?” The reply has consistently been “no” but I never put a lot of confidence in that.

(I posed a similar question to Ford’s people about the Ranger, asking of the 2020 U.S. market Ranger would pretty much be the 2015-style sold-overseas Ranger. The company maintains it’s not the same, but fundamentally, it totally is.)

All this to say: I started writing this post excited to proclaim I’d been wrong, and Nissan’s teased Frontier is in fact unique to the U.S. market. But the longer I look at the silhouette, the more I feel like maybe it is just a tweak on the Navara. Or, perhaps the will be and the two trucks will remain brothers.

Significant revisions on both the Titan and Frontier would be huge for Nissan. Americans love to buy trucks (gotta be able to haul pool toys once a year!) and car companies love to sell trucks (sweet, sweet profit margins) so a couple of sexy new pickup platforms could be the ticket back to Moneytown, USA for the artists formerly known as Datsun.

We largely rejected the Titan XD, Nissan’s impressively bold experiment in creating a nonstandard-sized pickup, but if the company takes another swing and is aggressive on pricing with some truck models in sizes people want, the automaker could be on to something.

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