zzdcar
Home
/
Reviews
/
Automobile information
/
Opel commits to SA despite GM exit
Opel commits to SA despite GM exit-November 2024
2023-12-14 EST 02:30:43

Following the May 18 2017 announcement of General Motors' withdrawal from South Africa, the future of the Opel brand, which was recently acquired by Peugeot Citroen internationally, seemed to hang in the balance, at least as far as our market was concerned. However, there is indeed a future for Opel in the post GM-era…

The Russelsheim-based brand will be under new distributorship as of January 2018, but not before GMSA launches the Crossland X family car to the market in November.Speaking at an event in Johannesburg, Bill Mott, Opel's director of international sales operations, announced that the Unitrans-owned Williams Hunt group had been appointed as the dedicated distributor to distribute and sell the Opel brand in South Africa next year.

The name Williams Hunt will be familiar to many of those who own Opels; the company has been a major Opel retailer for many years. However, it won't be a case of business as usual. Whereas GM now has approximately 130 dealers, most of which sell and service Opel products, there will 80 Isuzu dealers and 35 Opel dealers by the time the retail network rationalisation is finished – and the German brand's outlets will all be urban-based.

During this tumultous transition, General Motors will communicate with existing owners to inform them of where their Chevrolet, Isuzu and Opel products can be serviced as of January 1 2018. The Japanese manufacturer's purchase of GM's parts distribution centre andthe US multinational's undertaking that it would honour all valid warranties until they lapse, in other words,at least until 2023, provide owners with further peace of mind.

"Opel has had great success in South Africa. Our customers can expect the same quality of aftersales support and no changes to existing warranties," Bill Mott added. "We will ensure that our customers receive outstanding sales and aftersales support as we continue to further grow in the South African market."

In 2016, Opel sales in Europe increased approximately 4% with over 1.6 million vehicles sold, representing the company's best year in terms of sales since 2011. Opel's market share grew in 12 markets, while sales grew in 18 markets.

Notably, 2017 will be the most active year in the history of Opel, with the introduction of the "7 in 17" model offensive. Never before did the car manufacturer launch that many new cars in one single year.

Over the past two years, Opel sales in South Africa have grown 9.6%, compared to an overall market decline of 15.5%.

Bill Mott added: "We view South Africa as an important market. We are confident that the brand will continue to grow from strength to strength globally, and here in South Africa, because of the solid foundation that has been built in the 80-plus years Opel has been here."

Meanwhile, GM will still launch thenew Crossland X late in the second half of 2017, while Opel South Africa will introduce the Grandland X in 2018.

You may also be interested in:

No more Chrysler & Dodge for SA

Opinion: Isuzu after GM: Return of the Samurai!

Report: Volkswagen considering Skoda for South Africa

Peugeot takes over Opel

Peugeot Citroen Realigns Strategy in SA

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automobile information
Honda Fit e:HEV Facelifted for 2024
Honda Fit e:HEV Facelifted for 2024
The Honda Fit e:HEV facelift has arrived in South Africa. Here’s a look at how much it costs and what has been updated. The Honda Fit e:HEV is the brand’s most frugal model offered locally in South Africa. Combining the legendary practicality with an updated and more powerful engine,...
Nov 9, 2025
All-New Suzuki Swift: What to expect
All-New Suzuki Swift: What to expect
The fourth-generation Suzuki Swift has been revealed and we have some details on what’s to come. The current-shape third-generation Suzuki Swift is approaching the end of its current lifecycle, with this generation first landing in SA back in 2018. The Japanese carmaker has been hard at work developing the...
Nov 9, 2025
Toyota Land Cruiser 70 Series: V8’s retirement in sight
Toyota Land Cruiser 70 Series: V8’s retirement in sight
While the revised Toyota Land Cruiser 70 Series range will retain the 4.5-litre V8 for now, the big turbodiesel’s retirement date is on the horizon, according to our sources. Here’s how long it still has… We’ve already brought you early details of the refreshed Toyota Land Cruiser 70 Series...
Nov 9, 2025
New Fiat Titano revealed as Peugeot Landtrek twin
New Fiat Titano revealed as Peugeot Landtrek twin
The wraps have come off the new Fiat Titano 1-tonne bakkie, which appears to be little more than a rebadged Peugeot Landtrek. But could it end up being assembled in SA? This is the new Fiat Titano 1-tonne bakkie. Look familiar? Well, that’s because it’s effectively a rebadged Peugeot...
Nov 9, 2025
Mercedes-AMG CLE53 Announced with 330 kW
Mercedes-AMG CLE53 Announced with 330 kW
The high-performance version of the stylish coupe has been announced. Meet the Mercedes-AMG CLE53 with a hybrid 6-cylinder turbo engine! We’ve already seen the Mercedes-Benz CLE, a coupe that blends the C-Class and E-Class in one very pretty package. Now there’s the Mercedes-AMG CLE53, which brings a whole lot...
Nov 9, 2025
These 23 vehicles each just had their best sales month of 2023
These 23 vehicles each just had their best sales month of 2023
November 2023 saw SA’s new-vehicle market suffer its biggest losses since early 2021. But, fascinatingly, as many as 23 nameplates registered their best performances of the year so far… In November 2023, South Africa’s new-vehicle market suffered its most significant year-on-year losses since the beginning of 2021, with sales...
Nov 9, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved