zzdcar
Home
/
Reviews
/
Culture
/
Polestar Is Trying To Be Smart About This
Polestar Is Trying To Be Smart About This-June 2024
2024-02-19 EST 22:12:38

Image for article titled Polestar Is Trying To Be Smart About This

In recent weeks, it’s been all the rage among electric vehicle makers , , or , Tesla’s strategy of using investment from Wall Street to fund the development of products that don’t yet exist. Not Polestar, though.

Polestar, instead, has pursued pretty much the opposite of that strategy. Owned by Geely, Polestar has eschewed big expectations at every step of the way, even as it makes a product—the Polestar 2—that . Polestar has also seemed determined to stick with its , much like its sister company Volvo has pursued over the years.

And according to a report today, even with all of this money flying around to a company like Nikola and possibly soon to a company like Fisker and maybe (probably not) to a GM electric vehicle spinoff, Polestar says it isn’t tempted in the least.

Per :

Polestar’s top executive said the focus now is on a successful launch of Polestar 2, dismissing a point made that other EV makers like Nikola Corp. and Fisker Inc. have gone public or announced plans to do so without having launched a vehicle.

“It’s not about the short-term thinking. We have a long-term ambition,” [CEO Thomas Ingenlath] said. “Let’s see where we are in a year’s time.”

Volvo CEO Håkan Samuelsson had said in 2019 that Polestar would go public at some point, giving reporters a leg to stand on with the question. Still, the comparison with Polestar and Nikola and Fisker isn’t quite right, though a comparison with GM’s electric operations is a bit closer. That’s because for now Polestar and GM’s electric operations have the backing of the deep-pocketed corporations they are apart of and both have electric cars in production, while Nikola and Fisker need to go fishing for cash to fund cars that don’t even quite exist yet.

Each is its own form of gambling—two of them not the safest bets in the world and two of them really, really not the safest bets in the world—but what I like about Polestar is that it’s also not trying to convince you of anything otherwise. And it’s seemingly been given the space and the low-expectations to maybe do it right.

Polestar will sell the Polestar 2 in China, Europe and the United States and the company is targeting annual sales of more than 50,000 within two to three years, he said.

Tesla sold about 300,000 Model 3s globally in 2019, making 50,000 Polestars a pretty modest goal indeed. And while the value proposition of a Model 3 vis-à-vis Polestar 2 in the Model 3's direction, it’s close enough, and I would believe that Polestar could pull off that sales goal in two to three years’ time. Certainly much more than I would believe anything about Nikola and Fisker, two companies that, if they are anything like their role models Tesla, will spend every moment of their lives on the brink.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
The Stanceworks Honda-Powered Ferrari Build Came With a Ridiculous Learning Curve
The Stanceworks Honda-Powered Ferrari Build Came With a Ridiculous Learning Curve
founder Mike Burroughs is a quiet dude with a very cute dog. He’s spent the last few years working his ass off to build what is arguably , but he’s not letting that controversy bother him. What’s controversial about the build? Well, if you’ve followed , you know that...
Jun 13, 2026
The Era of the Weird Car Is Upon Us
The Era of the Weird Car Is Upon Us
If you read Jalopnik, there’s a good chance you have an affinity for the stranger sides of the automotive industry — but it seems like an emphasis on the weird has become the defining trend of vehicle design. I didn’t even notice until Tim Stevens pointed it out in...
Jun 13, 2026
Porsche Brings Back '90s Pink With Style Edition Boxster and Cayman
Porsche Brings Back '90s Pink With Style Edition Boxster and Cayman
. Sure, for a small fortune the German company will color-match your car to whatever shade you want, but fresh from the dealership it also has some lovely colors: Miami blue, lava orange, and frozen berry are all pretty exquisite. Now, Porsche is resurrecting a 90s shade for a...
Jun 13, 2026
Honda Says No to EVs With Manual Transmissions
Honda Says No to EVs With Manual Transmissions
While other automakers such as have already stopped selling cars with manual transmissions, Honda’s one of the few brave enough to sell a car that’s manual-only: . But that doesn’t mean you can expect future sporty to offer a manual driving experience. In fact, Honda recently confirmed that you...
Jun 13, 2026
This Ultra-Rare Testarossa Spider Is the Only Way to Authentically Live the Out Run Life, and it's Up for Auction
This Ultra-Rare Testarossa Spider Is the Only Way to Authentically Live the Out Run Life, and it's Up for Auction
When I envision a , I envision a convertible. I blame Yu Suzuki’s 1986 driving game Out Run for this. See, Ferrari never officially built roof-less Testarossas, though a lone example was commissioned by former Fiat CEO Gianni Agnelli. Later on, some independent firms performed their own unofficial conversions...
Jun 13, 2026
Aston Martin's Turnaround Has Hit a Speed Bump
Aston Martin's Turnaround Has Hit a Speed Bump
is pointing the figure at issues as the reason it can’t improve its finances, is seeing an increase in auto loan volume and value, and is closing its first showroom in to save costs. All that and more in for Wednesday, November 2, 2022. Aston Martin says global supply...
Jun 13, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved