zzdcar
Home
/
Reviews
/
Culture
/
Ralph Gilles Says Ram TRX And Jeep Wrangler 392 Are Evidence SRT Is Still Very Much Alive
Ralph Gilles Says Ram TRX And Jeep Wrangler 392 Are Evidence SRT Is Still Very Much Alive-July 2024
2024-02-19 EST 22:12:27

The Connor Avenue Assembly Plant in 2015 was where the Dodge Viper was assembled.

Nobody seems exactly sure what’s going on over at SRT, the purveyors of Hellcats, Demons and other vehicles that embarrass Satan. , Stellantis released an official statement that “all of the core elements of the SRT performance engineering team were integrated into Stellantis’ global engineering organization” — a move that the newly minted conglomerate said would broaden “high-performance-technology applications across a wider mix” of its product lines.

Still, with a recent corporate shakeup at the highest level, fans are worried that the rip-snorting muscle cars they love are in danger of disappearing. Seemingly in response, Ralph Gilles, one of Stellantis’ two global design directors and former head of SRT (when it was completely its own brand for a hot minute) on Thursday to assuage some fears:

So much controversy about the fate of SRT... I posted the official company statement below. I will add that we will keep imagining, developing new & compelling products worthy of the SRT badge for years to come. By being integrated into the core teams, the passionate & brilliant engineers behind the current SRT products will certainly influence the performance aspects of a broader spectrum of products. In fact as an example while there isn’t any outright SRT badging on them, the latest RAM TRX & 392 Wrangler launching this year were a result of RAM & Jeep calling on those very team members to help and work with the core teams... to great results.

While Gilles’ line about integrating the SRT engineering team within Stellantis’ vast portfolio basically parrots the earlier press release, the point about the Ram TRX and Wrangler 392 being the products of SRT minds is, to some extent, encouraging. The positive read on this: Those trucks can be seen as previews of Stellantis’ new system, with SRT engineers working on non-SRT-badged products that still have a performance slant. Is it notable that neither one is shooting for performance on paved roads?

And, of course, we’re reminded again that SRT cars will continue. Why wouldn’t they? From the outside, it seems as though it’d be self-destructive to completely jettison a brand that has contributed so strongly to the company’s legacy over the past 20 years — particularly the Dodge division. Jeep and Ram are huge, no doubt, but SRT editions of the Charger and Challenger give Dodge aspirational flagships and a reason to exist. Without SRT, Dodge is nothing.

2021 Ram 1500 TRX

I think part of the confusion here is that SRT has been so many different things through its relatively short history that it’s hard to know precisely where it stands at any moment.

Following the merger of Fiat and Chrysler that produced FCA, SRT was spun out into its own consumer-facing entity in 2011 — not just as a performance subdivision, like BMW’s M or Hyundai’s N, but fully its own thing. However, like a subdivision, SRT’s range was almost entirely composed of cars sold by FCA’s other brands that were then breathed on by SRT, with the lone exception being the final-generation Viper. I’m struggling to think of an example in the industry to liken it to, because it really is a unique circumstance compared with what typically happens when brands are spun out.

Four years later, SRT ceased being its own brand on an equal footing with Dodge, Jeep, Ram and Chrysler. . But, as we know, the SRT-developed cars continued. Not only did they continue, they multiplied.

I remember when there was exactly one performance variant of any nameplate that received the SRT treatment. You had the Challenger SRT8, and that was it. , you have the Challenger SRT Hellcat, SRT Redeye, widebody versions of both and the SRT Super Stock.

Yes, corporate restructuring happens, it very often sucks, and PR departments will grasp at any storyline possible to soften the blow — we know this. But what constitutes “performance” in this day and age is changing, and so it’s not irrational to suggest that perhaps SRT must change, too.

SRT was about tracks and dragstrips when it began. Since then, the onslaught of crossovers and performance off-roaders that have become so palatable to mainstream buyers has revealed other areas for SRT to display its muscle — Ram and Jeep products, as Gilles mentioned. Anything can happen with these shakeups, but Stellantis has every reason to keep the SRT spirit alive.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Hear A Glorious 27-Liter Twin-Turbo V12 Tank Engine Start Up In A Ford Crown Victoria
Hear A Glorious 27-Liter Twin-Turbo V12 Tank Engine Start Up In A Ford Crown Victoria
When car enthusiasts think of engine swaps they probably think most about General Motor’s famed LS or even a Suzuki Hayabusa for smaller cars. But some enthusiasts want to do bigger, crazier swaps. One Swedish car enthusiast has mated a Ford Crown Victoria with a Rolls-Royce Meteor V12, an...
Jul 9, 2026
Volkswagen Is Finally Done With Bugatti ... Mostly
Volkswagen Is Finally Done With Bugatti ... Mostly
Ferdinand Piëch’s legacy is being unmade, Toyota doesn’t think it’ll beat GM for long, and Vauxhall. All that and more in for July 6, 2021. Ferdinand Piëch , a dumb old rich guy who does whatever he wants, thereby giving the rest of us conversation fodder. One of his...
Jul 9, 2026
Over 200 Fascists Quickly Retreat To Rental Trucks During Confrontation With Only 10 Philadelphians (Update)
Over 200 Fascists Quickly Retreat To Rental Trucks During Confrontation With Only 10 Philadelphians (Update)
If you fuck around in Philadelphia, you will quickly find out. That’s what a white supremacists group, trucked all the way from Texas to the nation’s birthplace on the eve of July 4, learned after their group of 200ish haters were quickly turned back by under a dozen Philadelphians. (...
Jul 9, 2026
Retractable Hard-Top Convertibles Are A Doomed Fad
Retractable Hard-Top Convertibles Are A Doomed Fad
The onslaught of retractable hard-top convertibles over the last two decades basically died overnight, and since I don’t think many people cared enough to realize it, I also don’t think anybody is going to be upset over it. The writing has been on the wall for the retractable hard-top...
Jul 9, 2026
It's Time For Real Talk About Power Seat Controls
It's Time For Real Talk About Power Seat Controls
I’ll admit, I hadn’t given power seat controls much thought years ago. See, most of my miserable old cars have manual levers and pawls and ratchety things to scrape the seats into different positions. But, of course, many, many modern cars provide electric motors to do the work for...
Jul 9, 2026
Blip: Ami Wrangling
Blip: Ami Wrangling
See what’s happening here? This was a real problem in 1960s and 1970s France: little kids, coaxing innocent, unsuspecting Citroën Amis into private, enclosed yards, usually never to be seen again. To this day, nobody knows where these Amis are. ...
Jul 9, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved