zzdcar
Home
/
Reviews
/
Trucks
/
Ram Will Keep Selling Current Truck After The New One Comes Out: Report
Ram Will Keep Selling Current Truck After The New One Comes Out: Report-July 2024
2024-02-19 EST 22:13:13

The half-ton pickup truck is expected to come out in early 2018, but apparently the company’s planning to continue selling the truck’s current design alongside the new one into 2019.

The purpose of keeping the old truck around, in theory, would be to keep a low-cost option around for fleet customers. And that could be an effective way for Ram parent company Fiat Chrysler Automobiles to give its truck sales figures a nice boost going into the first year of the truck’s redesign.

is reporting that an anonymous source informed them Ram’s “current light-duty pickup will continue production at Warren Truck Assembly in suburban Detroit and in Saltillo, Mexico, into 2019.” Auto News went on to detail that those plants are slated to churn out 200,000 current-gen Ram trucks in 2018. During that same period of time FCA’s Sterling Heights Assembly facility is supposedly planning to build some 325,000 new Rams.

After that at least another 65,000 current Rams (which will then be “old”) are apparently planned for 2019.

The half-ton Ram truck is currently in its fourth generation, which was launched in 2009.

I originally thought that was also the same year “Dodge Ram” became “Ram,” and it was, but the ’09 truck was actually still marketed as a Dodge.

The “Ram” announcement was made in November 2009. As far as FCA’s corporate history goes, that’s when Ram became the Ram we know it today. But as some readers pointed out to me, that first year of the fourth generation truck was still a Dodge.

We still haven’t heard any suggestions of Ram offering something resembling a as a cheap pickup option in the United States. If this report about keeping the old platform around a couple extra years is true, this might be the company’s plan to compete with fleet-spec Toyota Tacomas, Chevy Colorados and Nissan Frontiers.

Or maybe FCA’s just hedging its bets against buyers hating the 2018 Ram truck’s design, like Ford did with the F-150 Heritage in 2004 and Land Rover did with the Range Rover Classic in 1995.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Trucks
The 2025 Ram 1500 Ramcharger Is The Hybrid Truck America Probably Needs
The 2025 Ram 1500 Ramcharger Is The Hybrid Truck America Probably Needs
In addition to the all-electric , the truck brand announced this week that it will also release a engine gasoline-powered hybrid version of its electric pickup, called Ramcharger. The goal here is to use the V6 engine as a generator for the electric powertrain when the 92 kWh battery...
Jul 13, 2025
The Nissan Navara Was The Overdue Frontier We Deserved A Decade Ago
The Nissan Navara Was The Overdue Frontier We Deserved A Decade Ago
gets dunked on for letting models like the languish for years. But, the truck saw a model update well before the release of the , which is mechanically much like an with a design. Outside of the U.S., the successor to the second-generation Frontier came in 2014 with the...
Jul 13, 2025
Ford Robbed Us Of The Old Four-Door Ranger To Give Us The Explorer Sport Trac
Ford Robbed Us Of The Old Four-Door Ranger To Give Us The Explorer Sport Trac
By definition, a big truck like a or struggles to be small. Even in its smallest, most trucky configuration — a two-door single cab — a full-size truck is relatively large and comes with a sizable bed for hauling cargo. But a small truck like the third-generation can do...
Jul 13, 2025
Porsche Built A 911 With Portal Axles To Go Where Unimogs Can't Reach
Porsche Built A 911 With Portal Axles To Go Where Unimogs Can't Reach
No car has ever driven at higher altitude than this 992-generation Porsche 911 Carrera 4S with portal axles. On Saturday the Porsche crew, led by racing driver Romain Dumas, reached the highest peak of the west ridge of the Ojos del Salado volcano in Chile, . That’s the tallest...
Jul 13, 2025
There Was Once A Glorious Compact Chevy ZR2 Truck
There Was Once A Glorious Compact Chevy ZR2 Truck
Those who saw the meteoric rise of through the 2010s and onward probably associate the badge with the . The was Chevy’s halo midsize truck when it was released in 2016, but the ZR2 badging goes all the way to the when Chevy made the S-10 ZR2. It’s gnarly....
Jul 13, 2025
Deer Flies Directly Into Pickup As Its Prospective Buyer Arrives
Deer Flies Directly Into Pickup As Its Prospective Buyer Arrives
No square inch of the Northeast is safe from deer, as video out of New Jersey shows. A deer, tearing through the suburbs, managed to leap over a Pontiac Vibe and Honda CR-V before landing on the bedside of a 2007 Chevy Silverado — just as a prospective buyer arrived...
Jul 13, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved