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Reborn Datsun brand gives first glimpse of new model
Reborn Datsun brand gives first glimpse of new model-February 2024
2023-12-14 EST 02:30:52

Ahead of its official unveiling, Nissan’s Datsun has released sketches of the first car to bear the revived nameplate, giving a preview of the first new generation model which also marks a significant milestone and a new chapter in the history of this legendary brand. Aimed for high-growth markets like India, Indonesia, Russia and South Africa, the brand is excitingly on its way back to our shores.

Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration. Datsun’s first model will likely compete in a segment where the Kia Picanto, Chevrolet Spark and Hyundai i10 are already popular.

However according to the head of Datsun, Vincent Cobee, “the brand promises to bring competitive products and services that are modern and aspirational, providing superior value and specifically developed for the emerging and ambitious new middle class in high-growth markets.”

In addition, the brand maintains it will deliver a rewarding brand experience with no compromise in terms of accessibility, reliability and durability – values it says are deeply rooted in the Datsun heritage.

More details and specifications will emerge closer to the launch later in the year.

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