zzdcar
Home
/
Reviews
/
Tech
/
Rivian's IPO Filing Leaked How The Company Plans To Make $15,500 Per Vehicle Off Subscription-Based Features
Rivian's IPO Filing Leaked How The Company Plans To Make $15,500 Per Vehicle Off Subscription-Based Features-July 2024
2024-02-19 EST 22:10:27

Image for article titled Rivian's IPO Filing Leaked How The Company Plans To Make $15,500 Per Vehicle Off Subscription-Based Features

With Rivian’s and preorder numbers catching most people’s attention in its recent IPO filing, other important details may have been missed by some. detailed how both pricing for the company’s Level 3 driving assist as well as how the company plans to make money on subscription-based features slipped through the cracks.

First up, subscription-based features. With automakers either on or at having car buyers subscribe to features in the future, it looks like you can count Rivian in for having similar plans. A discussion on the details how in the Rivian outlines its expected lifetime revenue for its vehicles. The company defines 10 years as the lifetime of a vehicle and expects $15,500 per vehicle in lifetime revenue for subscriber-based features:

Rivian defines LTR potential as the revenue it can generate from its Rivian vehicles throughout its lifetime (considered to be 10 years), if the owner, in this case, subscribes to everything possible. Level 3 driving capabilities account for $10,000, and a monthly subscription plan for infotainment, connectivity, diagnostics, and other services accounts for the other $5,500.

That brings us to the driving assist pricing. Essentially, Rivian vehicles will be equipped with Level 3 capabilities, but they’ll annoyingly be locked behind a subscription. And if Rivian follows Tesla’s playbook, that means either paying $10,000 in full or a monthly subscription for the feature. This Level 3 system is also different from the driver-assist system that Rivians come standard with.

When we’re talking about Rivian’s Level 3 driver assist setup, we’re not talking Rivian’s Driver +, the “free” version, which is standard on every Rivian vehicle. Driver+ is hands-free, but it still requires the driver to be prepared to take over control of the wheel at a moment’s notice. It supports but does not replace attention, judgment, and driver control. It’s a collection of Level 2 active safety features that control motor, braking, and steering systems, assisting drivers when certain criteria are met.

So there you have it. While Rivian has built an impressive EV pickup, buyers won’t be able to fully experience all of its great features unless they pony up some cold hard cash for subscriptions. It looks like cars in the future might suck.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Tech
Volkswagen EVs Can Now Power Your House For Two Days (Update)
Volkswagen EVs Can Now Power Your House For Two Days (Update)
Experts have said that one of the ways to speed up EV adoption is for them to support . The ability for owners to power their house off their car or from the grid is vital. Just nine EVs on the market currently support bidirectional charging, but now VW...
Jul 8, 2025
Danish Investors Dump Tesla Shares After Elon Musk Calls Strikes In Sweden 'Insane'
Danish Investors Dump Tesla Shares After Elon Musk Calls Strikes In Sweden 'Insane'
Danish pension fund PensionDanmark is dumping all of its stock and putting the U.S. EV maker on its exclusion list of the companies it chooses to invest in – or not. The fund is selling all of its shares due to Elon Musk’s refusal to enter into labor agreements...
Jul 8, 2025
Truck Fans Would Rather Wait For A Toyota Tacoma EV Than Buy A F-150 Lightning Or Cybertruck
Truck Fans Would Rather Wait For A Toyota Tacoma EV Than Buy A F-150 Lightning Or Cybertruck
fans are already cooling on despite more options on the market and news of upcoming models from the likes of Chevy and Ram. The and have yet to be released, while the has recently joined the and for sale in the U.S. And, yet, all of these current and...
Jul 8, 2025
Biden’s First EV Charging Station Goes Online After $7.5 Billion In American EV Investments
Biden’s First EV Charging Station Goes Online After $7.5 Billion In American EV Investments
Despite in investments for the development of in the , not a single charging station had gone live thanks to — until now. The first EV charger paid for by Biden’s Bipartisan deal has come online in Ohio, according to , which marks the operational start of what the...
Jul 8, 2025
GM Says It's Dropping Apple CarPlay And Android Auto Because They're Unsafe (Update)
GM Says It's Dropping Apple CarPlay And Android Auto Because They're Unsafe (Update)
GM is still dealing with the fallout of its decision to drop Apple CarPlay and Android Auto in favor of developing its own in-house system. In the last eight months, the company has had to deal with while still maintaining its in-house system will be “.” Since neither of...
Jul 8, 2025
Costco Will Sell The Chevy Blazer EV At A Discount To Go With Your Rotisserie Chicken
Costco Will Sell The Chevy Blazer EV At A Discount To Go With Your Rotisserie Chicken
knows that you keep coming back for the and Kirkland brand, but you can now also buy a cheaper at your local warehouse. Chevy notified its dealers that members are eligible for a $1,000 rebate on the through January 2, according to . The discount is part of ,...
Jul 8, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved