zzdcar
Home
/
Reviews
/
Automobile information
/
Rolls-Royce Black Badge (2017) First Drive
Rolls-Royce Black Badge (2017) First Drive-May 2024
2023-12-14 EST 02:30:44

If Rolls-Royce is the embodiment of opulence, stateliness and exclusivity in the motoring world, why would the esteemed British marque need products that are the equivalents of BMW's M cars and Mercedes-Benz's AMG derivatives? Well, if Rolls-Royce's behemoths are all about grace, space and pace, the Black Badge versionsfocus firmly on the lattermost. Think of them as the ideal carsfor the Mark Zuckerbergs of our time.

Introducing a new Rolls-Royce on a racetrack sounds as strange as giving a child ice-cream for breakfast. Unorthodox as that may be, this is how we recently got acquainted with Rolls-Royce’s new Black Badge sub-brand. This new variant is very much “un-Rolls Royce-ish” in a traditional sense, at least compared with how we've perceived the brand for decades.

The moment the two “R’s” escape from anyone’s mouth, the vision of a dapper older gentleman comes to mind. Either that or a colonial grandfather of sorts, one with a huge dislike for the “lower classes”. But that’s the thing about this new era of Rolls, the Black Badge is so far removed from that figure, it will probably resonate more with the Elon Musks of the world. It’s the Spirit Of Ecstasy reimagined for adisrupter of industries. That's why it was so fitting to launch this range at the Kyalami racetrack, instead of the scenic vineyards of Franschhoek.

What is it?

So, what is this range all about? It’s a more performance-oriented version of the Wraith or Ghost (you can choose to have a Black Badge version of either car). The car is marketed as the Rolls Royce for risk takers and those who “dare to be different”. And, if you watch the promotional video for the Black Badge, the protagonist in the clip is definitely more of a Bruce Wayne than a Rich Uncle Pennybags (otherwise known as the mascot of the Monopoly board game).

Whatare the most pertinent gains over standard Ghosts and Wraiths? The power outputs are up on both derivatives, but most importantly, the maximum torque is way up!

The exact figures are 465 kW and 870 Nm on the Wraith and 450 kW and 840 Nm on the Ghost. At this point you may be puzzled (I certainly was), because one never wonders how much power a Rolls Royce produces – in this case, a lot: all from a mighty 6.6-litre twin turbocharged V12 engine… The cars are also sharper in terms of suspension dynamics, making them feel nimbler than any cars of such heft should reasonably be, but I will elaborate on that shortly. Before we get there, we need to discuss aesthetics.

Drop dead gorgeous

The sheer magnificence of the Black Badge derivatives is almost indescribable. The black paintwork on the body coupled with the gloss black 21-inch rims and chrome accents all around, make you stand in awe of these high priced items. Top it off with the reverse opening doors of the Wraith and you’ve got something that you wouldn’t blame your partner for leaving you for someone who owned one.

Watch the Black Badge cars being showcased to clients in Miami:

The iconic Spirit Of Ecstasy is finished off in black chrome on the models. We only had Wraith’s to sample on the day, which was okay because the Ghost was there on display. Besides, if you’re going to take a Rolls on the track, the Wraith seems better suited for it, as it is the sportier of the two. Both Wraiths that were availedto us were identical in specification, the only difference being that the one I was assigned to drive had a red interior, whereas the other had blue.

The Black Badge's cabin mixes dark, plush leather and opulent trim with bright colours audaciously…

A generous turn of speed, of course…

Two and a half tonnes – that is the approximate kerb weight of a sizeable SUV. It is also the approximate weight of the Wraith I was usheringinto Kyalami's corners with considerable intent. Let me put this to bed now: a Rolls-Royce is not a track car. It’s a very large sedan/coupe and, as a driver, you're reminded of that fact in virtually every corner because body roll is ever-present. The steering wheel is also not designed to be manhandled like a sportscar's tiller. That being said, the Wraith Black Badge proved to be quite dynamic for its weight.

The faster you go, the more the car realises it needs to firm up its damping; the Rolls rapidly adapts to your driving style, as we discovered on our faster laps on the circuit. What is mind- boggling about the car is how the engine is very responsive, but in an entirely undramatic way. You barely hear it as the limousine barrels along.

All you feel is the constant surge of torque… and all you see is the rapid nearing of objects. Funny enough, whilewe waited for our turn and the cars flashed pastus on the track, all you hear is the induction of air as the models swooped by. Watch this clip that shows the Black Badge in action at the 2016 Goodwood Festival of Speed for a demonstration:

What is very apparent while commandeering the Wraith is the utter opulence of the cabin. It’s the equivalent of a chief executive’s office, or even fancier, inside the car. Everything feels expensive and over the top and you can’t help but feel privileged when ensconced behind the Rolls' tiller. And the car is truly spacious… Despite the fact that the Wraith has only two doors, there is enough space for anyone to stretch out their legs and then some. The Wraith is, however, not the Rolls Royce you get driven in, it’s the one you drive. If you’re seeking the former, the Ghost Black Badge is what you need to own. Due to its size, it retains the stateliness of a standard one, but looks much more…um…I think “gangster” is the word.

Summary

This new range of Rolls Royce reflects the brand's subtle shift in target market. Bentley has performance-oriented Speed and Superspeed derivatives, but the Black Badge range feels much more focused and, for lack of a better word, edgy. It is for the new age millionaire, one that wants to make a statement. Gone are the days of the brand making cars only for your wealthy grandfather. With great sums of money reaching younger people in the world we live in, the brand needs to be able to supply a product that resonates with that generation.

After sampling the Black Badge range and sitting in the Rolls' unashamedly lavish interior, I could see myself piloting one of these in another life. Perhaps as a rock star or something along those lines, because it’s definitely the Rock n Roll version of the Rolls-Royce brand. Just wait 'til I've made my first R7 million or so… "I'd definitely be in the market for one of these."

Related content:

Spy Shots: Rolls-Royce Cullinan SUV

Rolls-Royce Showcases Vision Next 100 Concept

Rolls-Royce Dawn (2016) First Drive

Rolls-Royce Ghost Series II – Driven & Reviewed in South Africa (Video)

Bentley Reveals Continental Supersports

Bentley Bentayga (2016) First Drive

Interested in buying a Rolls-Royce?

Search for a used example on Cars.co.za

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automobile information
BMW Z4 sDrive35is is top performer
BMW Z4 sDrive35is is top performer
Combining classic proportions with modern sportiness, the new BMW Z4 has reached the top of its market segment almost overnight. And now this charismatic roadster is entering a new dimension in driving dynamics. The new BMW Z4 sDrive35is offeres an even higher standard of performance ensured both by the...
May 4, 2025
Toyota market leader for 30 years
Toyota market leader for 30 years
Toyota South Africa ended 2009 with a market share of 23% for the year. The company’s share of the market peaked at 26,3% in March, the highest penetration seen in the past two years and followed this up with a 25,9% share in December. Toyota’s total domestic sales in...
May 4, 2025
2010 Dodge Viper SRT10 ACR sets record at Leguna Seca
2010 Dodge Viper SRT10 ACR sets record at Leguna Seca
Guy Franken of Chrysler SA had the following to say “The 2010 Dodge Viper SRT-10 ACR remains the supercar against which others are measured. Not only does this car hold the Laguna Seca lap record now but also claimed the prestigious lap record at Nuerburgring in 2008 with an...
May 4, 2025
New Alfa Romeo Giulietta to debut in South Africa
New Alfa Romeo Giulietta to debut in South Africa
This is truly a red-letter year – the shroud of secrecy surrounding Alfa Romeo’s most highly anticipated new C-segment hatch has finally been lifted. It’s name? The new Alfa Romeo Giulietta, possibly one of the most evocative names in motoring history. World debut for new Alfa Romeo Giulietta The...
May 4, 2025
Ford S-MAX and Galaxy models to debut in Brussels
Ford S-MAX and Galaxy models to debut in Brussels
COLOGNE, Germany – Ford of Europe will unveil new versions of its top-selling Ford S-MAX and Galaxy at the 2010 Brussels Show on January 13. With fresh designs and the latest evolution of Ford’s kinetic design cues, they feature new interior materials and features, a range of more efficient powertrains...
May 4, 2025
Porsche Panamera Production Reaches 10 000 at Leipzig Plant
Porsche Panamera Production Reaches 10 000 at Leipzig Plant
Stuttgart/Leipzig. Today, just three months after the new Porsche Panamera went on sale the 10,000th car rolled off the production line at the Leipzig plant of Dr. Ing. h.c. F. Porsche AG, Stuttgart. The 500 HP platinum silver metallic Panamera Turbo will be delivered to a customer in Singapore....
May 4, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved