zzdcar
Home
/
Reviews
/
Culture
/
Ryu Asada, Hot Wheels Design Legend, Dies At 42
Ryu Asada, Hot Wheels Design Legend, Dies At 42-February 2024
2024-02-19 EST 22:12:24

Image for article titled Ryu Asada, Hot Wheels Design Legend, Dies At 42

Cancer has taken another legend of the car community. Ryu Asada, who has designed cars for both Hot Wheels and Matchbox, has died at age 42 of colorectal cancer.

The announcement came via Asada’s Instagram. He had been battling Stage IV colorectal cancer for almost five years, undergoing a variety of treatments while remaining on diecast design teams. He died on March 23, 2021 with his longtime partner, Hazel Diaz Asada, at his side.

Asada was born and raised in Japan, later moving to the United States to pursue higher education. He graduated from the ArtCenter College of Design in 2004, at which point he immediately began working at Mattel as a Matchbox car designer. There, he estimated that he had created over 150 different diecast designs.

He moved to the Hot Wheels team as a guest designer, his first design being the Gearonimo in 2009. He joined the Hot Wheels team full-time, where it was estimated that he created 20 to 30 1:64 models per year. He took control of the $1 lineup in 2012. You can find a full list of his designs .

But some of his shining stars of design have been the cars from his native Japan. Asada helped fuel the JDM diecast craze via his passion for his designs. People have since fallen head over heels for his Honda S2000 NSX designs, his FC Mazda RX-7, and his Lancia Delta Integrale HF.

Two of Asada’s most recent designs have been part of the J-Imports mini collection, which included several different Japanese classics. He was responsible for the custom 1970 Honda N600 and the 1999 Honda Civic Type-R.

Diecast collectors across the globe have been sharing kind messages about Asada, a man many of them deeply respected.

Asada’s loved ones are in our thoughts at this time. Cancer sucks.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Ford Is My Dad Now
Ford Is My Dad Now
Growing up a nerd, I was never really interested in sports until I got to high school. I’ve always been a large dude, and I barely understood how to run plays, so naturally I folded into the big dumb lineman crew that all of my coaches found served the...
Feb 13, 2026
Dodge Chargers Will Get Purple 'Air Dam Shipping Covers' Instead Of Yellow (But The Designer Hopes You Take Them Off) [Updated]
Dodge Chargers Will Get Purple 'Air Dam Shipping Covers' Instead Of Yellow (But The Designer Hopes You Take Them Off) [Updated]
Car Internet is deeply divided over whether it’s cool to keep the yellow “”—which Dodge installs on its Challengers and Chargers to protect lower fascias during shipping—attached, or if it’s best to throw them out. Thanks to a new video apparently taken at the ’s press launch, we now...
Feb 13, 2026
Audi's Electric Cars Will Use Four Different Platforms
Audi's Electric Cars Will Use Four Different Platforms
In a new teaser image showing off Audi’s current lineup of production and concept electric vehicles, the automaker has revealed a fourth fully-electric concept which appears to be another sedan following the concept driven by Tony Stark in this year’s . reports that the new sedan is expected to...
Feb 13, 2026
Comment Of The Day: The Sound Of Burnouts Edition
Comment Of The Day: The Sound Of Burnouts Edition
Burnouts, oversteer, big smokey donuts, laying elevens. Whatever you do with it, exorbitant quantities of tire-roasting torque are always an invitation for a good time. Sure, it might not make for a great daily-driver, but if you’ve got a big tire budget and a wide open skid pad, let...
Feb 13, 2026
Which Car Did Suicide Doors Best?
Which Car Did Suicide Doors Best?
The Lincoln Continental’s suicide doors are back again for 2020 after a limited run last year. They’re pretty neat and probably the most unusual feature on any American sedan on sale today.They didn’t used to be, though. Lots of cars had them. The ‘60s Continental’s doors may be the...
Feb 13, 2026
Toyota's 1979 FCX-80 Concept Car Was Extremely Original And Extremely Ugly
Toyota's 1979 FCX-80 Concept Car Was Extremely Original And Extremely Ugly
When it comes to auto design, it can often feel like all of the big ideas have already been explored, and that the world of design is, like the Earth, completely mapped and known. I’m not sure if that’s entirely true, as I believe there are still many undiscovered...
Feb 13, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved