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Tesla Is Doing A Referral Program Again To Sell More Cars
Tesla Is Doing A Referral Program Again To Sell More Cars-June 2024
2024-02-19 EST 22:11:55

A Tesla car lot is seen on May 31, 2023 in Austin, Texas. Tesla's Model Y has become the world's best selling car in the first quarter of 2023.

is resorting to to move cars as , with a new global program to give prospective buyers an extra incentive to choose a Tesla through referrals from existing customers.

According to , the new program is called “Refer and Earn,” and is equivalent to about $500 cashback for buyers in the U.S. who purchase a or . They’ll also get three months of Full Self-Driving beta for free.

Reuters reports that the program has been rolled out in all of Tesla’s largest markets, including the United States, China, Germany, France, Canada, Mexico, Hong Kong, and Singapore. The Texas-based automaker reportedly said it would offer new a cash rebate of 3,500 yuan (about $483) if they could cite a referral from an existing Tesla owner.

Back in April of this year, Tesla CEO Elon Musk reportedly doubled down on the EV price war. He said the company would be prioritizing sales growth ahead of profits in a weak economy with It seems to be working. Earlier this week, . It even topped market estimates, so good for Elon, I guess. Tesla also reportedly achieved a record number of deliveries of its China-made vehicle in the same time period.

The referral thing isn’t anything new for Tesla, or the automotive industry as whole, though at least Tesla isn’t really trying to pretend anymore that it’s above sales tactics that the car industry has employed for decades.

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