zzdcar
Home
/
Reviews
/
Automobile information
/
Tesla, Warner Bros. dodge some claims in ‘Blade Runner 2049’ lawsuit, copyright battle continues
Tesla, Warner Bros. dodge some claims in ‘Blade Runner 2049’ lawsuit, copyright battle continues-November 2024
2025-04-07 EDT 20:31:33

Tesla and Warner Bros. scored a partial legal victory as a federal judge dismissed several claims in a lawsuit filed by Alcon Entertainment, a production company behind the 2017 sci-fi movieBlade Runner 2049, Reuters reports.

The lawsuit accused the two companies of using imagery from the film to promote Teslas autonomous Cybercab vehicle at an event (1) hosted by Tesla CEO Elon Musk at Warner Bros. Discovery (WBD) Studios in Hollywood in October of last year.

Recommended Videos U.S. District Judge George Wu indicated he was inclined to dismiss Alcons allegations that Tesla and Warner Bros. violated trademark law, according to Reuters (2). Specifically, the judge said Musk only referenced the original Blade Runner movie at the event, and noted that Tesla and Alcon are not competitors.

Related Tesla and Musk are looking to sell cars, Reuters quoted Wu as saying. Plaintiff is plainly not in that line of business.

Wu also dismissed most of Alcons claims against Warner Bros., the distributor of theBlade Runnerfranchise.

However, the judge allowed Alcon to continue its copyright infringement claims against Tesla for its alleged use of AI-generated images mimicking scenes fromBlade Runner 2049without permission.

Alcan says that just hours before the Cybercab event, it had turned down (3) a request from Tesla and WBD to use an icononic still image from the movie.

In the lawsuit (4), Alcon explained its decision by saying that any prudent brand considering any Tesla partnership has to take Musks massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account.

Alcon further said it did not wantBlade Runner 2049to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons.

But according to Alcon, Tesla went ahead with feeding images fromBlade Runner 2049into an AI image generator to yield a still image that appeared on screen for 10 seconds during the Cybercab event. With the image featured in the background, Musk directly referenced Blade Runner.

Alcon also said that Musks reference toBlade Runner 2049was not a coincidence as the movie features a strikingly designed, artificially intelligent, fully autonomous car.

   Editors Recommendations

Dune 2 director Denis Villeneuve thought Blade Runner 2049 might ‘end’ his career

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automobile information
All-New Suzuki Swift: What to expect
All-New Suzuki Swift: What to expect
The fourth-generation Suzuki Swift has been revealed and we have some details on what’s to come. The current-shape third-generation Suzuki Swift is approaching the end of its current lifecycle, with this generation first landing in SA back in 2018. The Japanese carmaker has been hard at work developing the...
Nov 2, 2025
Honda Fit e:HEV Facelifted for 2024
Honda Fit e:HEV Facelifted for 2024
The Honda Fit e:HEV facelift has arrived in South Africa. Here’s a look at how much it costs and what has been updated. The Honda Fit e:HEV is the brand’s most frugal model offered locally in South Africa. Combining the legendary practicality with an updated and more powerful engine,...
Nov 2, 2025
Mercedes-AMG CLE53 Announced with 330 kW
Mercedes-AMG CLE53 Announced with 330 kW
The high-performance version of the stylish coupe has been announced. Meet the Mercedes-AMG CLE53 with a hybrid 6-cylinder turbo engine! We’ve already seen the Mercedes-Benz CLE, a coupe that blends the C-Class and E-Class in one very pretty package. Now there’s the Mercedes-AMG CLE53, which brings a whole lot...
Nov 2, 2025
New Fiat Titano revealed as Peugeot Landtrek twin
New Fiat Titano revealed as Peugeot Landtrek twin
The wraps have come off the new Fiat Titano 1-tonne bakkie, which appears to be little more than a rebadged Peugeot Landtrek. But could it end up being assembled in SA? This is the new Fiat Titano 1-tonne bakkie. Look familiar? Well, that’s because it’s effectively a rebadged Peugeot...
Nov 2, 2025
Toyota Land Cruiser 70 Series: V8’s retirement in sight
Toyota Land Cruiser 70 Series: V8’s retirement in sight
While the revised Toyota Land Cruiser 70 Series range will retain the 4.5-litre V8 for now, the big turbodiesel’s retirement date is on the horizon, according to our sources. Here’s how long it still has… We’ve already brought you early details of the refreshed Toyota Land Cruiser 70 Series...
Nov 2, 2025
These 23 vehicles each just had their best sales month of 2023
These 23 vehicles each just had their best sales month of 2023
November 2023 saw SA’s new-vehicle market suffer its biggest losses since early 2021. But, fascinatingly, as many as 23 nameplates registered their best performances of the year so far… In November 2023, South Africa’s new-vehicle market suffered its most significant year-on-year losses since the beginning of 2021, with sales...
Nov 2, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved