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That South Korean Lockheed Martin Apparel Brand Kind Of Rules
That South Korean Lockheed Martin Apparel Brand Kind Of Rules-November 2024
2024-02-19 EST 22:13:48

Image for article titled That South Korean Lockheed Martin Apparel Brand Kind Of Rules

If you’ve set foot online over the past couple weeks, you may have seen the internet’s new favorite fashion brand: . Yes, that , the one that has to , is now what the best-dressed people in South Korea are repping on their hiking pants, hoodies, and trucker jackets. For a mere 100-ish dollars (depending on the item), you too could deck yourself out in techwear from the same company that — and the clothes might even work! At least, they can’t be put together worse than the jet is.

But while the clothing may bear Lockheed logos and Lockheed jets, it isn’t really made by Lockheed Martin. It comes from a company called Doojin Yanghang in South Korea, which licensed the Lockheed name and imagery in hopes of competing with streetwear from CNN and Yale. In short, the South Korean fashion market is wild, and I love it.

Image for article titled That South Korean Lockheed Martin Apparel Brand Kind Of Rules

Doojin Yanghang began the collaboration back in May, according to (translated via Google). The company was already in the fashion business, manufacturing Guess jeans, but seems to have wanted to play in the “” fad. Like I said: The South Korean fashion market rules.

The Lockheed/Doojin collab itself isn’t just a few logos slapped on some Hanes Beefy Tees, either — the jackets, shirts, pants, and bags are all solid techwear or offerings. If you need approximately one million pockets to carry all your little snacks on a day hike, . It’s a much easier solution to develop than STOVL, as it turns out.

If you need some solid fall apparel, Lockheed Martin may — incredibly — be the spot for you. Just hope that your order ships on an Airbus instead. That way, it might actually get to you.

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