The looks futuristic, but it feels a callback to the old school idea of a flagship sedan that exists just because. Built with aesthetic-first mentality, it’s not for everybody. But if you want a low-key glamorous, semi-upscale VW-badged cruiser to modestly stand out in, this is the four-door for you.

(: VW bought me a hotel room, a few meals and a couple glasses of wine so I could listen to the Arteon’s origin story and take it for a spin.)

If you’re seeking an objectively compelling case to get an Arteon, you might be missing the point. Not unlike the Passat CC and, in some ways, even the Phaeton before that, the VW Arteon already feels like a car we’re going to appreciate seeing in traffic but never really understand.

That said, today’s flagship Volkswagen is a lot more practical and user-friendly than the others I just mentioned, which it manages to do well also looking better. Neat trick.

The Arteon is like a Passat with a stronger pulse. Or, an Audi with a little less obvious attitude. If this were 2008, we would call it a “near-luxury” car, which is how people were classifying some of the more entry-level Acuras and Infinitis and such back then. Today, it’s just a car, because that in of itself is mildly exotic.

To paraphrase the pre-test drive PowerPoint presentation I absorbed for you: this car exists to distinguish itself, to let the company’s designers “exercise enthusiasm.”

If a GTI is a gently leveled-up hatchback, it’s fair to call the Arteon an equivalently made-cooler version of the humble sedan. Though technically, it’s a fastback, since the rear glass lifts with the trunk.

VW’s people called out its rivals as the Infiniti Q50, Acura TLX, Nissan Maxima and Kia Stinger. The Mazda 6 was not mentioned, probably because the best version of that car lists below the price of the base Arteon.

But I can’t think of a closer equivalent competitor. The Arteon is more technologically advanced than Mazda’s executive express, but the 6 feels just as good on the road and has a similar subtle elegance, albeit with a little more annoying road noise.

Specs That Matter

The base SE two-wheel drive Arteon, which does not have the car’s coolest feature of a digital display, lists at $35,845. The good one you will want is the SEL 4Motion with all-wheel drive, VW’s digital cockpit and eight-inch touchscreen, which starts at $41,795. A Premium R-Line with a few more decorative bits ring up at $46,210 before you add options like VW branded ski racks and such.

All American Arteons are powered by Volkswagen’s ubiquitous 2.0-liter turbocharged four, which the company claims can generate 268 horsepower and 258 lb-ft of torque paired to an eight-speed automatic with front or all-wheel drive. No fancy dual-clutch DSG for this thing in America.

That AWD system, which VW calls , runs 90 percent front-drive and 10 percent rear-drive by default. So it behaves like a front driver most of the time, but can send more power aft-ward if the car feels itself slipping. The car’s XDS Cross Differential System can add a touch of braking to your inside wheels in turns, which is supposed to effectively tighten the car around bends.

The Arteon is 191.4 inches long, 73.7 inches wide and weighs 3,854 pounds with all-wheel drive. That makes it just a smidge (about two inches) longer than its spiritual predecessor, the , or roughly the same size as today’s Toyota Camry.

, tries to prevent the car from being in a secondary impact. Like, say, ping-ponging off a guardrail and into another car.

I am pleased to report I didn’t have to test the system, but I do like the idea of it.

What’s Great

. Simply put, driving this car makes you feel futuristic and cool while simultaneously leveraging the anachronistic concept of a luxury touring car.

What’s Weak

The Arteon looks a lot faster than it is. As a commuter car, power is adequate for merging and passing. But there’s not a lot of life there for spirited driving; the car’s not particularly eager to charge up to speed and its tires squeal for mercy at the first signs of aggressive cornering.

Speaking of hard steering, the suspension might be the most user-adjustable of anything you can buy off the rack. Its DCC adaptive chassis control gives you 15(!) settings of ride firmness to pick from, and “adaptively controls the damper valves of the Arteon, adjusting the optimal damping force for each setting to each wheel selectively” according to .

In polite company, I might suggest it takes a very astute driver to appreciate this system. If I didn’t think any of VW’s engineers would read this, I’d say the shock adjusters only seem to exist to make the ride quality worse. On , the most-Comfort mode felt fine.

The most-Sport mode felt harder, but it didn’t seem to translate to what I would describe as more responsiveness. And each setting in between, I don’t know fam, if you told me “just kidding, there are only three settings, the other 12 were placebos” I wouldn’t be shocked.

Early Verdict

The Arteon’s been teased out and postponed for an eternity, with , and a lot of the same observations keep surfacing: it’s a great looking car with a narrow target audience.

It’s not quite lofty enough to be a halo car; I’m not even sure it’s significantly sexier than a Passat R-Line in a nice color. Even the Jetta is available with VW’s digital cockpit. And if all three were parked next to each other, only somebody who cared about cars would be able to pick which is which.

So what’s the point of the Arteon? It’s a statement piece for people who very subtly want to stand out. And that’s no paradox—it’s like pairing a particularly cool tie with a suit. Or maybe some funky socks.

For longtime VW fans with a little money to burn, or those who can afford an Audi but would rather make a less-aggressive first impression pulling up to park, the Arteon is pretty much perfect. For those who just want a pretty-looking decently-driving sedan, you should probably save a bunch of money and buy a Mazda.

Then again, I have a feeling that aging Arteons will be more exciting to see on the road in a few years. And you probably won’t see many of them.

2019 Arteon SEL 4Motion

2019 Arteon SEL 4Motion

+

Beautiful and practical design, friendly interface

-

Mediocre responsiveness and fuel economy

TL;DR

Visual standout; limited practical appeal

Power

268 HP • 258 LB-FT

Weight

3,854 LBS

Price

$41,795 List • $42,790 As Tested