The debut has been one of the strangest ones in automotive history. Between the that built anticipation for over a decade, loads of and , Ford’s , incredibly and , and , the Bronco reveal has been a whirlwind. But now it’s coming to an end.

The Ford Bronco should have shown up at least five years ago when the economy was fat, and truck and SUV sales were only getting stronger. But for whatever reason, it wasn’t until the . Now here we are three and a halfyears later, with car sales tanked (though gas is cheap!) the new Bronco’s styling already revealed in the form of spy shots, and a pretty decent idea of many of the features the new vehicle is expected to have.

But in July, the wait is finally over—and that’s a long wait, especially if you were hoping the Bronco would debut soon after Ford showed its Bronco concept back in 2004 (see above).

Ford’s Bronco website, screengrabbed below, says “World Premier July 2020,” and an —apparently from Ford—echoes this, saying the company will announce the precise time and day at a later point.

Sixth-generation Bronco forum “Bronco6G” states that the July reveal will be virtual, though we have no idea where Ford will be logging on from.

So July 2020 it is. Well, probably. Given the instability in the world right now, it’d be a bit silly for us to put any money on an exact reveal date, but we have a target, and I hope Ford hits it.

h/t: ,