The new will be hitting dealers in September, and we now know what it will cost. The redesigned will have a starting price of $27,480, which is not that much more than the old model. At a glance, it looks like a bargain, but a look at its rivals shows that it’s not quite as clear as that base price makes it seem. Will it be worth it?

The pricing that Nissan covers a few models and options, and the starting price mentioned above is for a King Cab model in the lowest trim, without four-wheel drive (4x2.) The Crew Cab will start at $29,340.

The Frontier will be powered by a 3.8-liter direct-injection V6 that debuted in the outgoing model. That V6 makes 310 horsepower and 281 lb-ft of torque. The new truck also gets a cool new exterior design and a big upgrade to the interior.

The problem is that the Frontier’s obvious rival, the , starts at $26,400 for an Access Cab 4x2. That’s nearly $1,100 less than the Frontier. And a with four doors, a Double Cab, starts at $27,230. That undercuts the Frontier King Cab by $250.

Of course, before you get outraged at Nissan, remember that the cheapest Tacomas come with a 2.7-liter 4-cylinder. A V6 from Toyota will increase the prices by a good margin, so that the Frontier is at least in a way, cheaper.

The Nissan also keeps up with other trucks in the segment, I think. The starts at $25,070. That’s much less than the Nissan but there’s no V6, only Ford’s 2.3-liter EcoBoost 4-cylinder. There’s also the and starting at $25,200 or $26,800, respectively. Again, those starting prices come with a four-cylinder engine. See the pattern?

Then there’s the and the , both of which are doing something different, but could still be considered somewhere between mid- and full-size pickups.

One glaring effect of the new Frontier is that it shows how much the old design has aged. The old and new Frontier are about $650 apart in price, and if that’s the difference between getting a 16-year old design and a current one, it’s kind of a no-brainer. The last of the outgoing models will have the same engine as the new Frontier, however, so drivers who want the looks of what I’ll sarcastically call the Frontier “classic” could save some cash.

Overall, I think the new Frontier makes a good case for itself with its decent engine specs, design and new interior. It may actually be worth it but until I drive it, I can’t say for sure.