zzdcar
Home
/
Reviews
/
Automobile information
/
The Apple Car may be dead, but it became the foundation of Apple Intelligence
The Apple Car may be dead, but it became the foundation of Apple Intelligence-September 2024
2026-07-12 EDT 14:49:32

The Apple Car may have never left the garage, but it apparently gave birth to Apples AI ambitions. According to Bloombergs Mark Gurman, Apples canceled autonomous vehicle project, one that consumed more than a decade of work and over $10 billion before being scrapped in 2024, ended up laying the technological foundation for Apple Intelligence. In a rather ironic twist, one of Apples most expensive failures may also become one of its most important long-term investments.

  The Apple Car forced Apple to think like an AI company

When Apple first began developing its self-driving vehicle, the goal wasnt simply to build an electric car. The company reportedly wanted Level 5 autonomous driving, the highest level of self-driving capability where a vehicle can operate entirely on its own without any human intervention.

That ambitious target forced Apple to tackle one of the biggest engineering challenges imaginable: processing enormous AI workloads locally and in real time. To get there, engineers invested heavily in machine learning research and custom silicon designed specifically for AI processing. Although the dedicated chip intended for the car never made it into a finished product, the underlying work didnt go to waste. Instead, it evolved into the Neural Engine, Apples dedicated AI processor thats now built into virtually every modern Apple chip.

The first Neural Engine arrived inside the iPhone X in 2017, powering features such as Face ID and Animoji. Since then, Apple has steadily expanded the technology across its entire product lineup. Every Apple Silicon Mac launched since 2020 includes a Neural Engine, giving Macs dedicated hardware to run AI tasks locally instead of relying entirely on the cloud.

  Its influence goes well beyond the iPhone

Bloomberg says the impact of the abandoned vehicle project stretches far beyond consumer devices. The same research reportedly influenced Apples powerful Ultra-class Mac chips as well as the custom processors currently running Apple Intelligence servers. While Apple has struggled to deliver AI software features as quickly as rivals like Google and Microsoft, the company has spent more than a decade quietly building the hardware required to support them. Those early investments are now beginning to pay off as Apple continues expanding Apple Intelligence and rebuilding Siri around more capable AI models.

Thats perhaps the most fascinating part of the story. The Apple Car is often remembered as a spectacular failure because it never reached customers. Yet internally, Bloomberg suggests the project achieved something arguably more valuable: it accelerated Apples expertise in AI hardware years before generative AI became the industrys biggest battleground. In hindsight, the companys abandoned vehicle may never transport people from one place to another. But the technology it inspired is already helping power Apples next generation of AI experiences, and that might end up being the far more important destination.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automobile information
Toyota Land Cruiser 70 Series: V8’s retirement in sight
Toyota Land Cruiser 70 Series: V8’s retirement in sight
While the revised Toyota Land Cruiser 70 Series range will retain the 4.5-litre V8 for now, the big turbodiesel’s retirement date is on the horizon, according to our sources. Here’s how long it still has… We’ve already brought you early details of the refreshed Toyota Land Cruiser 70 Series...
Sep 5, 2026
Honda Fit e:HEV Facelifted for 2024
Honda Fit e:HEV Facelifted for 2024
The Honda Fit e:HEV facelift has arrived in South Africa. Here’s a look at how much it costs and what has been updated. The Honda Fit e:HEV is the brand’s most frugal model offered locally in South Africa. Combining the legendary practicality with an updated and more powerful engine,...
Sep 5, 2026
These 23 vehicles each just had their best sales month of 2023
These 23 vehicles each just had their best sales month of 2023
November 2023 saw SA’s new-vehicle market suffer its biggest losses since early 2021. But, fascinatingly, as many as 23 nameplates registered their best performances of the year so far… In November 2023, South Africa’s new-vehicle market suffered its most significant year-on-year losses since the beginning of 2021, with sales...
Sep 5, 2026
All-New Suzuki Swift: What to expect
All-New Suzuki Swift: What to expect
The fourth-generation Suzuki Swift has been revealed and we have some details on what’s to come. The current-shape third-generation Suzuki Swift is approaching the end of its current lifecycle, with this generation first landing in SA back in 2018. The Japanese carmaker has been hard at work developing the...
Sep 5, 2026
New Fiat Titano revealed as Peugeot Landtrek twin
New Fiat Titano revealed as Peugeot Landtrek twin
The wraps have come off the new Fiat Titano 1-tonne bakkie, which appears to be little more than a rebadged Peugeot Landtrek. But could it end up being assembled in SA? This is the new Fiat Titano 1-tonne bakkie. Look familiar? Well, that’s because it’s effectively a rebadged Peugeot...
Sep 5, 2026
Mercedes-AMG CLE53 Announced with 330 kW
Mercedes-AMG CLE53 Announced with 330 kW
The high-performance version of the stylish coupe has been announced. Meet the Mercedes-AMG CLE53 with a hybrid 6-cylinder turbo engine! We’ve already seen the Mercedes-Benz CLE, a coupe that blends the C-Class and E-Class in one very pretty package. Now there’s the Mercedes-AMG CLE53, which brings a whole lot...
Sep 5, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved