zzdcar
Home
/
Reviews
/
Automobile information
/
The future according to BMW i
The future according to BMW i-July 2024
2023-12-14 EST 02:30:35

In many ways BMW was ahead of the curve with the development of the i3 and i8, but with both these products now well into their lifecycles, what's next for the "i" division? We caught up with Robert Irlinger, Head of BMW i at the Frankfurt Motor Show where the marque showcased, among many concepts, the BMW i Hydrogen Next.

At a Motor Show where just about every brand had electric vehicles on their stands, BMW was possibly unique in also displaying a hydrogen fuel-cell concept. Of course, hydrogen is not new to the BMW brand, but it has been some time since it last had anything to showcase related to this technology. In theory, hydrogen fuel-cell vehicles make a lot more sense than battery electric vehicles, primarily because(once the infrastructure is there) refuelling would take a similar amount of time to a normal internal-combustion engined vehicle, as opposed to a battery electric vehicle which takes hours. Furthermore, because a fuel-cell stack develops its own electricity the batteries can be smaller (making the vehicles lighter). Still, there are challenges that are not restricted to the refuelling network – manufacturing hydrogen is rather energy intensive, as an example.

Nevertheless, BMW has in recent years quietly continued working on the technology, partnering with Toyota and intends launching a hydrogen fleet (in Japan), within 3 years. But why go down this avenue in the first place, when everyone seems convinced that the future is battery electric?

What the market wants, the market gets

Robert Irlinger, Head of BMW i is betting on a future where multiple drive technologies co-exist and customers and markets will choose what best suitthem.

According to Irlinger, BMW is working on the assumption that, in the near future, various types of drive systems will exist alongside one another, and it will be up to customers to choose which they prefer.

"We will give customers whatever they want, but you must also remember that demand is driven at this point by government subsidies," he says. "If you look at Norway as an example,3 out of 4 cars there are already electric.In this country (Norway), you will just make EVs. If we go to South Africa, however,95%ormore are still ICE (internal combustion).Worldwide, we will supply what is most suitable to that market and the demand in that market, whether it's diesel, plug-in hybrid, orfull electric etc."

The BMW i4 undergoing testing – the Tesla Model 3 challenger will arrive in 2021.Photo by S. Baldauf

BMW will be introducing its iX3 and i4 production vehicles relatively soon, but there is no word yet on replacements for the i3 or i8 (the latter could go fully electric). We asked Irlinger what BMW i had learned from its 2 groundbreaking cars (the i3 and i8).

"I would saythe biggest lessonis that the we have a brand where we work on pioneering and new solutions for mobility, not to try to get it (the tech) into one normal car, but to really have a bookmark car and to try new technologies, like a sustainability, e-mobility, carbon fibre, recyclability, and bring it to the customer, and if successful, to spread it to the rest of the brand.In that sense the i3 was really successful.Look at the knowledge we gained in e-mobility, or even the carbon fibre, that we afterwards decided to get into the 7 Series, and some other sustainability technologies that are nowpart of our normal processes.Secondly, we are still gaining knowledge atthe sales point, about how to treat potential EV customers, because they have different questions and needs, and questions about infrastructure."

Will there be a new i3 (and i8)?

Will there be a new i3 and new i8? BMW has not yet decided…

What becomes very clear during our chat with Irlinger, is that BMW i (and BMW in general), is open to adapting to change swiftly. "There aren’t these dogmatic rules that every car will have a successor, like with 3 Series and 5 Series," Irlinger says."This rule does not apply in BMW i,because we will always try someting else, and if we try it out and it works, we will spread it out to the market. And if there will be an i3 successor?We will see…same with i8. We will see. What we found out with i8 is that electrification with sports cars really works very well. What is the outcome of that? You will see electrificationin future BMW M cars. That’s something we've already learned.Whether there will be an i8 successor or not, and which powertrain solution it will have, that we will leave up to your speculation."

How will the i range expand?

The next BMW i vehicle to arrive is the iX3, due for its global reveal next year. Photo by S.Baldauf

When BMW launched its i3 and i8, it chose to develop all-new platforms, and to not shoehorn an electric drivetrain into an existing product. Going forward, however, it would appear that this approach may evolve to include traditional platforms as well.

"With i3 and i8 we brought cars to the customer at very specific points in the portfolio, so-called bookmark cars–again in the spirit of trying something out.What we are seeing now is that the demand for e-mobility is far bigger than only those 2 specific points. Our customer now demands e-mobility across the whole portfolio. And what we decided is that we will upgrade our front- and rear-wheel drive architectures tooffer the customer each kind of tecnology. All of our future platformswill be able to offer all kinds of technology to our customers. So whatever the segment, we will be able to offer whatever powertrain solution our customers want."

You may also be interested in;

There are no taboos at BMW M: Interview with Markus Flasch

BMW i3 Launch Review (2019)

BMW i8 Roadster International Launch Review

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automobile information
Are BMW X4 good cars?
Are BMW X4 good cars?
  As of my last knowledge update in January 2022, the BMW X4 is generally well-regarded as a luxury compact crossover SUV. However, whether a BMW X4 is a good car for you depends on your specific preferences, needs, and priorities. Here are some factors to consider:   Pros:   Performance: The BMW X4 is known for its sporty and engaging driving dynamics....
Jul 2, 2025
Are BMWs expensive to fix?
Are BMWs expensive to fix?
  Yes, BMWs are generally associated with higher maintenance and repair costs compared to non-luxury vehicles. Several factors contribute to the perception of BMWs being expensive to fix:   High-Quality Parts: BMWs use high-quality materials and components, and genuine BMW parts tend to be more expensive than generic alternatives. Advanced Technology: BMW vehicles are equipped with advanced technology and electronics. Repairing or...
Jul 2, 2025
Are BMW 5 Series good cars?
Are BMW 5 Series good cars?
  The BMW 5 Series stands as a well-regarded car in the automotive world, earning praise from both industry experts and owners alike. It has carved a niche for itself by blending performance, luxury, and cutting-edge technology. Lets delve into the key factors behind the BMW 5 Series acclaim:   Performance: The BMW 5 Series offers a spectrum of engine choices, including...
Jul 2, 2025
Are BMW X6 reliable?
Are BMW X6 reliable?
  the BMW X6 was a bit of a mixed bag, as is the case with any vehicle. It all boils down to factors like the model year, how well its been taken care of, and the driving conditions its been through. Since the BMW X6 falls into the luxury SUV category, you might find that its maintenance and repair costs...
Jul 2, 2025
Can BMW i3 run on gas only?
Can BMW i3 run on gas only?
  The BMW i3 is primarily an electric vehicle EV designed to operate on electric power stored in its high-voltage lithium-ion battery pack. However, some versions of the BMW i3 are available with an optional range extender, often referred to as the REx model. The range extender is a small internal combustion engine that serves as a generator to produce electricity,...
Jul 2, 2025
Can a BMW i3 charge at a Tesla charging station?
Can a BMW i3 charge at a Tesla charging station?
  BMW i3 vehicles are not designed to charge directly at Tesla Supercharger stations. Tesla Superchargers use a proprietary charging technology that is specific to Tesla vehicles. Tesla vehicles use a unique charging connector and communication protocol that is not compatible with other electric vehicles, including the BMW i3.   The BMW i3 typically uses the Combined Charging System CCS or Type...
Jul 2, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved