zzdcar
Home
/
Reviews
/
Trucks
/
The Hess Truck’s Back And It’s Worse Than Ever
The Hess Truck’s Back And It’s Worse Than Ever-August 2024
2024-02-19 EST 22:13:04

America is a land of proud traditions. The , the , — there are certain events that mark the passing of a year. For nearly 60 years, one of those traditions has been the annual christmastime release of the Hess Truck.

Now, however, Hess has turned that tradition putrid and foul; infected it with the fascist stink of police militarization. Not only is this year’s Hess Truck a cop, it’s a two-part set that includes both a massive truck and a military armored personnel carrier.

Image for article titled The Hess Truck’s Back And It’s Worse Than Ever

That APC is referred to as a “cruiser,” a term which generally refers to standard patrol cars — , , maybe something as big as a . It does not traditionally mean . Worse, applying the label “cruiser” to military hardware, especially in the context of a children’s toy, starts to normalize it. Keep it up for long enough, and suddenly the societal mental image of a standard cop car is no longer a Crown Vic — it’s an MRAP. With a “slide-out battering ram” on the front.

The last cop car Hess made was 30 years ago, when was a Chrysler K car knockoff with lights on the roof. Even in police livery, a three-box sedan can at least pretend to be a family vehicle — appearing helpful, perhaps even nurturing despite what may be going on inside. This 2023 APC does away with all of that. This is a weapon wielded by an occupying force, not a vehicle meant to protect and serve.

Image for article titled The Hess Truck’s Back And It’s Worse Than Ever

Of course, the titular Hess Truck itself this year shows how wrong things have gone. This isn’t the first Hess Truck to contain another vehicle — past installments have had , , even . But this year’s setup is a tacit admission that the Hess War Machine within the truck isn’t really meant to stand alone on American roads. It’s built to withstand IEDs, its battering ram designed to puncture fortified structures. The APC is a vehicle built for war, and that doesn’t change when they . They just bring the war home to the imperial core.

I realize I’m complaining about a Hess Truck here, a toy designed to sell an oil company to children. It’s never been a morally wholesome product. But this year, the evil that Hess sells is far more direct than microplastics or climate change — it’s the ever-more overwhelming, unchecked power of local police.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Trucks
Here's Proof Tailgate Truckception Is A Real Phenomenon
Here's Proof Tailgate Truckception Is A Real Phenomenon
This Ford SuperCab Super Duty has a picture of itself (airbrushed?) on to the tailgate. The rest of the setup isn't really my style, but I kinda love the illustration. What's with Massachusetts cars this week? Hat tip to Dean! ...
Aug 2, 2025
Ram Needs To Make This 'Swamp Thing Green' Color A Real Option
Ram Needs To Make This 'Swamp Thing Green' Color A Real Option
Chrysler kept their Ram 2500 for pretty conservative, but I'm completely in love with the color. It's kind of a perfect medium between looking tough and subtle, with a hint of military utilitarianism. Can't imagine a modern truck this wouldn't look good on. The fact that they've creatively named it...
Aug 2, 2025
Next Jeep Wrangler Will Stay Body-On-Frame, Aluminum Still Possible
Next Jeep Wrangler Will Stay Body-On-Frame, Aluminum Still Possible
Rumors that the , slated step on the scene in 2017, will and be assembled somewhere other than the longstanding Toledo, Ohio factory, have been squashed. Mostly. tells us their sources "inside and outside of Chrysler with direct knowledge of Chrysler's evolving plans, say the off-roader will remain a body-on-frame...
Aug 2, 2025
Yes, You Can Drift A Semi Truck
Yes, You Can Drift A Semi Truck
I mean, maybe not you personally. I don't know you. But you, this French-Canadian truck driver, certainly can drift a trailerless big rig. This is shot outside of Montreal, a year ago. ? Le Mans. Indianapolis. Daytona. Suzuka. Such is the Pantheon of international motorsports. And into (Via ) ...
Aug 2, 2025
The Bushwacker 2015 Ford F-150 Is For Extreme Off-Road Rescues
The Bushwacker 2015 Ford F-150 Is For Extreme Off-Road Rescues
We've already seen a few variants of the 2015 Ford F-150 from this year's SEMA show, but Bushwacker's "Off-Road Support" rig looks like more of a mud crawler. And the look is pretty mean. The chunky front bumper fits the look of the face pretty well, and I have to...
Aug 2, 2025
Two Crowd-Funded Inventions That Could Up Your Tailgate Party Game
Two Crowd-Funded Inventions That Could Up Your Tailgate Party Game
Parking lot party enthusiast Matt MacLean has invented (and successfully Kickstarter-funded) an all-in-one compostable . Burger bro Matt Hureau wants to put a lift kit on your cheeseburgers. The Instagate (see what they did there) is basically a cardboard kit that carries everything you need for posting up and doing...
Aug 2, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved