Here’s a Jeep that’s meant for ass-kicking, not the mall. Meet the Jeep Crew Chief concept.

You might recognize the design of this concept the heroic 1960s Kaiser Jeep M715, which never came as a crew cab but basically had exactly the same face and profile.

This one’s based off a modern Wrangler JK Unlimited, jacked up four inches to fit 40-inch NDT military tires around 20-inch beadlock wheels. A five-foot bed sits over the back where the Wrangler’s little cargo area used to be.

“Seven-Fifteen” and “BEAST” are stenciled onto the body work in military-looking leetspeak (S3V3N-F;FT33N, B34ST) along with the Jeep Design team’s badass logo which looks like this:

You can catch it on the lower right of the back end, and while you’re looking check out that sweet stamped tailgate!

The tires don’t look like they’d be too comfortable on-road, but that tall-and-skinny style was the off-road standard when the first M715 was being built.

The rock sliders, Fox shocks and both front bumpers are straight out of the Mopar upgrade catalog.

That’s right; this baby has two front bumpers and they’re both hiding winches so you can actually rescue somebody while you’re stuck. (Don’t actually try that; I think you’re better off using one winch at a time.)

The 3.6-liter Pentastar V6 has been helped just a little by a cold air intake and new exhaust. It does not require JP-8 military fuel.

That “Tactical Green” paint job is a little sexier than olive drab, but is supposed to carry the same kind of military utility flavor.

Inside, the center console has been upgraded with some dramatic missile switches to control accessories and a hilariously exaggerated compass. Looks like they pulled that sucker off a battleship; but the housing is pretty clean. Future Mopar option perhaps?

I’d be happy just to see that convertible top in action. Nothing like a little open-air warfare to get your day jazzed up.

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