zzdcar
Home
/
Reviews
/
Culture
/
The Maserati Biturbo Was A Bad Car That Saved A Brand
The Maserati Biturbo Was A Bad Car That Saved A Brand-September 2024
2024-02-19 EST 22:12:51

Image for article titled The Maserati Biturbo Was A Bad Car That Saved A Brand

is in right now, but I’d be lying if I told you it was the first time. Now, as Groupe PSA gobbles up Fiat Chrysler and Maserati along with it, it’s worth remembering the last time Peugeot bought Maserati’s owner back in and sent the brand into turmoil, and the car that saved it. The Biturbo.

To teach us a little about how this attractive yet ultimately flawed machine came into production with the help of the legendary Alejandro De Tomaso is this video from Matteo Licata, a friend of Jalopnik and car designer hailing from Turin.

Matteo’s breakdown of the launch of the car in this video (and accompanying article) gives a good impression of how the car sold well at the beginning of its run and fell away as quality concerns resulting from the car’s rushed development concerned buyers. This wasn’t just about poorly-assembled interiors– catalytic converters installed for the American market were causing the cars to do what Italian sports cars love to do–.

I personally love the Biturbo. Maybe it’s because I’m generationally predisposed to like the angular cars of the 1980s. Maybe it’s because I have terrible taste. I don’t know. All I know is that the Biturbo and its and successors managed to carry Maserati through two tumultuous decades. I’m confident that whatever the brand’s engineers cook up will be at least as terrible as the Biturbo, and maybe that’ll be enough to keep the trident going. I hope certainly hope so.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
Sep 14, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
Sep 14, 2025
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
Sep 14, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
Sep 14, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
Sep 14, 2025
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
Sep 14, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved