The , an Italian SUV with a name that’s all like LEVANTE!, apparently has a lot of parts that are from a pickup trup with a name like, well, Ram. Also, according to our own David Tracy, former Fiat Chrysler engineer, they look very similar to parts in the Chrysler 200.
It might not be exactly , but just imagine getting into your new LEVANTE!, with a name almost-but-not-quite-entirely-as-good as , and your gilded Italian fingers coming to rest across the same peasant plastic that graces those of a simple, good, salt-of-the-Earth work truck for the People.
Obviously, that will not do at all.
We’re not against the idea of parts-sharing entirely. It makes a lot of business sense, and when done well, it’s great. Take Mercedes, for example. Its idea of “parts-sharing” involves making the same monstrous AMG V8 available in damn near all its cars, and there’s no way we’re going to complain about that. Its ever-so-cromulent van, the Metris, is positively filled to the brim with parts out of the common bin. But those parts actually come straight off the S-Class megayacht, so you get an oddly-sized cargo van with perfectly crafted aluminum window toggles.
Good on you, Mercedes. Parts should trickle down, not up.