zzdcar
Home
/
Reviews
/
Culture
/
The Morning Shift: Lucid Turns To China As Sales Lag In U.S.
The Morning Shift: Lucid Turns To China As Sales Lag In U.S.-June 2024
2024-02-19 EST 22:11:56

A photo of three electric Lucid Air sedans.

when its Air sedan finally hit the highway last year. Most people that drove it that was promised, but with a starting price of nearly $90,000 sales haven’t been what the company expected. This forced it to cut production forecast for the year and revenue earlier this year.

Now, that the fledgling automaker has a plan to turn around its fortunes: it’s going to launch in China. According to the site:

U.S. luxury electric vehicle maker Lucid Group is preparing to enter the world’s largest auto market, its head of China operations Zhu Jiang said on Thursday.

Lucid will sell imported cars in China while also considering local production in the country, according to a person familiar with the matter who was not authorized to speak with media.

According to Reuters, the company has confirmed that it plans to in China soon, but it refused to comment on rumors that it was looking into production sites across the country.

The EV maker’s decision to launch in China comes just a week after it announced ambitions to raise up to $3 billion through a stock offering. The offering, which is expected to be snapped up by Saudi Arabia’s Public Investment Fund, will help the automaker expand “globally at a faster pace.”

Lucid’s launch into China would follow similar moves from EV startups like Tesla and Polestar. Both companies have production sites in the country, with and Polestar coming with the backing of Chinese automaker Geely.

At the end of 2022, , and it shipped 4,369 examples out to customers. In 2023, it hopes to double that figure and make as many as 14,000 cars.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Cars And Coffee Dumbass Crash Season Is Here Again. Watch As A Hellcat Flips Over A Silverado
Cars And Coffee Dumbass Crash Season Is Here Again. Watch As A Hellcat Flips Over A Silverado
The past year of pandemic-related stoppings of almost everything was miserable. But I suppose if you really had to dig up a bright side, you could say that there were fewer morons coming out of Cars and Coffee events in cars they really aren’t equipped to handle, causing wrecks and...
Jun 26, 2026
The Feds Finally Have A Monitor For The UAW
The Feds Finally Have A Monitor For The UAW
Federal prosecutors said Monday that they have chosen a former federal oversight official to monitor the UAW. This comes after prosecutors following a that went on for years. The UAW managed to avoid a federal takeover, but not a federal monitor. That monitor was identified as Neil Barofsky in...
Jun 26, 2026
There's An Insider Trading Investigation Into Hyundai: Report
There's An Insider Trading Investigation Into Hyundai: Report
Hyundai is getting investigated for alleged insider trading, GM has maps, and Australians absolutely despise EVs. All that and more in for April 13, 2021. Hyundai is now the target of one in South Korea, related to its . From the : Hyundai shares rose more than 20 per...
Jun 26, 2026
Blip: Make Sure They See It
Blip: Make Sure They See It
I always really liked these forward-control Mercedes-Benz 319 vans, but I also think the double logo placement it strange. They have the huge tristar on the grille, but they’re still not totally certain you’ll know what it is, so you get an extra tristar badge just below the windshield....
Jun 26, 2026
What Aftermarket Upgrade Should Be Available From The Factory?
What Aftermarket Upgrade Should Be Available From The Factory?
What’s your favorite mod to do on any vehicle you buy — an upgrade that the automaker should have made before even sending the car to showrooms? One of the first mods that I do to any car or motorcycle is upgrading its headlights. It blows my mind that...
Jun 26, 2026
This Ridiculous Custom Ford Bronco May Be The Least Practical 6x6 Conversion Yet
This Ridiculous Custom Ford Bronco May Be The Least Practical 6x6 Conversion Yet
It was inevitable that the new would meet the same fate as the old Land Rover Defender and Mercedes-Benz G-Wagen: drafted into service as a hugely impractical six-wheel conversion. I like a 6x6 layout on something like the G-Wagen or the Defender, but I fear this upcoming conversion of...
Jun 26, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved