zzdcar
Home
/
Reviews
/
Buying
/
The New BMW 7 Series Looks Great, Actually
The New BMW 7 Series Looks Great, Actually-October 2024
2024-02-19 EST 22:09:24

Image for article titled The New BMW 7 Series Looks Great, Actually

Happy New BMW 7 Series day, to those who celebrate. Now that the morning’s traditional is over, cooler heads can prevail to really delve into the car’s design. Today, I’m that cooler head, and I’m here to tell you the truth: This car rules.

Like you, I was skeptical before the 7's reveal. looked, to put it kindly, like an eldritch horror made manifest in a lumbering, twisted assemblage of plastic and aluminum. But BMW’s designers not only rearranged those spy-shot details into something appealing, they penned a car that looks better than the outgoing 7. In fact, it’s one of the best looking 7 Series models the company has ever built.

Image for article titled The New BMW 7 Series Looks Great, Actually

Let’s start with that front end, because that’s what everyone wants to talk about. We’ve got a few key points: The big grille, the split headlights, and the reversal of putting the main headlights beneath the thin daytime running lights. We’ll touch on all three.

First up, the grille. Let’s face it — we’re in the era of big grilles, and we likely will be until they disappear entirely with EVs. But we’re at the point where designers are working with that grille size in mind, and where changing it wouldn’t be a net benefit to the design of the car. Take a look at a smaller grille on the new 7 Series:

Does this really change anything? A grille any smaller than the one in the gif just looks comical (trust me, I experimented), and even at this slightly-shrunken size the dead space around the grille looks... odd, and it doesn’t change the “pig-nose” accusations that so many people lob at modern Bimmers. The big grille fits, it works with the styling. It’s good.

Then we come to the split headlights, which always seem to invite criticism. Even back in the days of the Juke, no one loved having little DRLs sitting above the main headlights. I think I understand the thinking behind this, but we’ll have to get a bit into the psychological weeds to explain why.

Image for article titled The New BMW 7 Series Looks Great, Actually

This is a first-generation Mazda Miata. It’s a fun, two-seater roadster with pop-up headlights, beloved by enthusiasts around the world. It’s also a sweet boy. Look at that little face — those innocent, wide eyes, the little smile of the grille, even the turn signals look like the car is blushing. This car is .

If you see the sweet boy in the face of the Mazda Miata, it’s because of a psychological phenomenon called . Humans, as it turns out, are really good at identifying faces in places where faces absolutely do not exist, like the front end of a motor vehicle. Our brains read the top-most lights of the 7 Series as eyes, meaning those narrow DRLs start to look like the bad guy from Monsters Inc.

His name is “Randall Boggs,” apparently

There’s a trick to this, though. A way to rewire your brain, to ignore those topmost lights, and refocus the pareidolia on the great-looking face beneath them. One simple thought, and all your troubles go away.

The DRLs are eyebrows.

Image for article titled The New BMW 7 Series Looks Great, Actually

Do you see it now? Those hardened eyes beneath a prominent, determined brow bone? The headlights are still the eyes of the 7 Series, and they look fantastic. The little dark accents beneath the lights could be or just a perfect . Take your pick.

The eyes match up with the harder angles of the grille, but the grille never exceeds the brow — just like the ridge of your nose. BMW’s gotten this wrong before, most notably on late model crossovers, but the company nailed it here. It’s a good face.

Image for article titled The New BMW 7 Series Looks Great, Actually

The back of the car is, admittedly, not my favorite. If it had merely two steps (trunk to bumper) rather than three (trunk to mid-trunk to bumper) it would lead to a much cleaner appearance. But those tail lights, the prominent Hofmeister kink, and the overall smoothed-over appearance win me right back over. I can’t stay mad at you, 7 Series. Who could?

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
I'm Looking For A Cheap Ride That I Won't Care About! What Car Should I Buy?
I'm Looking For A Cheap Ride That I Won't Care About! What Car Should I Buy?
Eric takes the train to work every day and is looking for some cheap transport just to get to the station and back home. He wants something that is functional but that also isn’t tempting for thieves. What car should he buy? (Welcome back to ? Where we give real...
Oct 17, 2026
At $60,000, Could This 1990 Alfa Romeo S.Z. Prove That Beauty Is (Hopefully) More Than Skin Deep?
At $60,000, Could This 1990 Alfa Romeo S.Z. Prove That Beauty Is (Hopefully) More Than Skin Deep?
It’s rare for a show car to make it to production relatively unchanged. It’s even more rare when one does so looking like today’s Alfa S.Z.. Let’s see if this former show car has you wanting to show it some love. Colin Chapman famously averred that the single best route...
Oct 17, 2026
Reminder: Dealers Don't Actually Give You 'Free' Gifts With Your Car Purchase
Reminder: Dealers Don't Actually Give You 'Free' Gifts With Your Car Purchase
For those of you out car shopping this holiday season, you will likely see some dealers with your car purchase. These things could include a TV, some oil changes, or even a free vacation. I hate to be the one to break this to you, but none of this stuff...
Oct 17, 2026
At $7,999, Could This 2002 Lincoln Blackwood Be The Best Deal In Form Over Function?
At $7,999, Could This 2002 Lincoln Blackwood Be The Best Deal In Form Over Function?
Today’s Lincoln Blackwood is one of only 3,356 built over the course of its single model year. While there’s strength in numbers, when it comes to rare cars there’s greater strength in smaller numbers. Let’s see if the numbers in this Lincoln’s price are small enough. I was at the...
Oct 17, 2026
Car Dealers Are Using Electronic Loan Contracts To Scam Buyers Into Horrible Situations
Car Dealers Are Using Electronic Loan Contracts To Scam Buyers Into Horrible Situations
One day last December, Tanisha Coley visited a Kia dealership in Stamford, Connecticut and filled out a computer-based credit application to figure out what kind of car she could afford. Soon after, she left without buying a vehicle, but ended up more than $17,000 in debt anyway. Weeks later, Coley...
Oct 17, 2026
For $3,000, Could This 2006 Mazda 6 Wagon Have You Going Zoom-Zoom To Buy It?
For $3,000, Could This 2006 Mazda 6 Wagon Have You Going Zoom-Zoom To Buy It?
With a smooth six and a stick shift, today’s Mazda longroof might just be in it for the long haul. That is, if its price doesn’t make you long for something else. The Ford Motor Company has long been a friend of the performance addict. Whether it be through the...
Oct 17, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved