zzdcar
Home
/
Reviews
/
Trucks
/
The Nissan Titan XD Cummins Diesel Was A Flop
The Nissan Titan XD Cummins Diesel Was A Flop-November 2024
2024-02-19 EST 22:13:08

Weird to see a single-cab, isn’t it? Well, it did exist!

The 2020 Nissan Titan half-ton and Nissan 2020 Nissan Titan XD “half-ton-and-a-half” pickups will get redesigned this year. But the Cummins diesel engine that the new XD version made headlines with is being taken off the board after just a few model years.

You might remember from the Titan XD launch circa 2015; Nissan’s revolutionary “whitespace” truck that was supposed to be more capable than an F-150, Silverado 1500, Ram 1500 or Tundra but not quite as cumbersome as a heavy-duty commercial-grade pickup. It was a decent idea, and Nissan desperately needed a hook having let the Titan languish without any significant redesigning for about a decade.

The centerpiece of the new-for-2016 Titan XD was an optional from powerplant power house Cummins, cranking out a claimed 310 horsepower and 555 pound-feet of torque. I I liked it. Now it’s going away; apparently either too expensive, too difficult to integrate with the upcoming Titan XD revision, or maybe the two companies just couldn’t cut a good deal.

A Nissan spokesperson said, specifically: “production of the TITAN XD Diesel will end in December 2019. This will help better position Nissan in the long term as we prepare for the launch of the new, dramatically refreshed 2020 TITAN and TITAN XD Gas later this year.”

Will a diesel option be back later? The company declined to elaborate. Did things get sour with Cummins? I asked that too, and didn’t get much more: “Nissan’s relationship with Cummins remains important and valuable to the company, and we are grateful for their contributions. As far as moving forward, we cannot discuss future product plans,” was the official reply.

Cummins’ spokesperson had a similarly refined answer when asked about the status of its relationship with Nissan: “Nissan has been a terrific partner. We are no longer going to supply this engine to Nissan or non Nissan customers. We will continue to provide support to existing customers,” Cummins’ PR director told me over email.

It’s hard to imagine the Cummins-powered Titan could be classified as successful after just a three-year model run. Considering what most industry analysts will tell you about truck buyers, that they’re fiercely brand-loyal, my hypothesis is that Cummins just wasn’t a big enough draw to pull people from Ford, Chevy or Ram families over to Nissan.

There was a significant uptick in Titan sales when the XD dropped, but it’s hard to draw any real conclusions from the numbers Nissan releases to the public.

Chart by the author, data from Nissan

What you see there is as detailed as you can get without going undercover in the company. There’s no way to examine the sales split between Titan and Titan XD, or how many people bought a diesel. That’s common in all automaker sales reports, by the way, they’re all designed to be as uninformative as possible.

The Big Three in Detroit have seemingly abandoned monthly reports altogether. But for your reference, Toyota 65,585 Tundras in 2019 so far, and the only real tweaks that truck’s been getting for years have basically been decorative.

Since Nissan’s people weren’t interested in answering the only good question I sent them (“What did Nissan learn from the Titan XD experiment; is there any angle from which it could be considered successful?”) we’re forced to conclude it that was a dud.

Now the interesting thing to watch will be resale values. Is a secondhand Titan XD diesel going to be a cheap way to get into a modern truck with a Cummins engine in a few years? I’d wager it just might.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Trucks
Porsche Built A 911 With Portal Axles To Go Where Unimogs Can't Reach
Porsche Built A 911 With Portal Axles To Go Where Unimogs Can't Reach
No car has ever driven at higher altitude than this 992-generation Porsche 911 Carrera 4S with portal axles. On Saturday the Porsche crew, led by racing driver Romain Dumas, reached the highest peak of the west ridge of the Ojos del Salado volcano in Chile, . That’s the tallest...
Nov 2, 2025
The Nissan Navara Was The Overdue Frontier We Deserved A Decade Ago
The Nissan Navara Was The Overdue Frontier We Deserved A Decade Ago
gets dunked on for letting models like the languish for years. But, the truck saw a model update well before the release of the , which is mechanically much like an with a design. Outside of the U.S., the successor to the second-generation Frontier came in 2014 with the...
Nov 2, 2025
There Was Once A Glorious Compact Chevy ZR2 Truck
There Was Once A Glorious Compact Chevy ZR2 Truck
Those who saw the meteoric rise of through the 2010s and onward probably associate the badge with the . The was Chevy’s halo midsize truck when it was released in 2016, but the ZR2 badging goes all the way to the when Chevy made the S-10 ZR2. It’s gnarly....
Nov 2, 2025
Ford Robbed Us Of The Old Four-Door Ranger To Give Us The Explorer Sport Trac
Ford Robbed Us Of The Old Four-Door Ranger To Give Us The Explorer Sport Trac
By definition, a big truck like a or struggles to be small. Even in its smallest, most trucky configuration — a two-door single cab — a full-size truck is relatively large and comes with a sizable bed for hauling cargo. But a small truck like the third-generation can do...
Nov 2, 2025
Deer Flies Directly Into Pickup As Its Prospective Buyer Arrives
Deer Flies Directly Into Pickup As Its Prospective Buyer Arrives
No square inch of the Northeast is safe from deer, as video out of New Jersey shows. A deer, tearing through the suburbs, managed to leap over a Pontiac Vibe and Honda CR-V before landing on the bedside of a 2007 Chevy Silverado — just as a prospective buyer arrived...
Nov 2, 2025
The 2025 Ram 1500 Ramcharger Is The Hybrid Truck America Probably Needs
The 2025 Ram 1500 Ramcharger Is The Hybrid Truck America Probably Needs
In addition to the all-electric , the truck brand announced this week that it will also release a engine gasoline-powered hybrid version of its electric pickup, called Ramcharger. The goal here is to use the V6 engine as a generator for the electric powertrain when the 92 kWh battery...
Nov 2, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved