The Lexus GX is not a small SUV. It seats seven, with ground clearance enough to get anywhere you need to go. And this one comes up to the hood of the lifted Silverado HD next to it.

Here is the tweet, casting in stark relief that new trucks are not only larger than the pickups that came right before them, they are larger than just about anything on the road that’s not a current-gen pickup:

I will remind you that the GX is six feet tall and weighs more than 5,000 pounds, to give you a sense of scale.

It’s not the trucks’ fault they’re big. They just keep eating beef and growing bigger and bigger with each generation. They can’t help themselves! We just don’t notice until we see them next to another, older truck, and the size disparity becomes clear.

This has been a bit of a viral theme as of late. from the turn of the millennium in front of a four-door Super Duty got Ford’s PR manager to and then .

I imagine it’s because that people can’t help but notice that the Silverado glaring down on them is giant. It’s just not a thing that happened even a few years ago, when the F-150 looked like Ford forgot to do any styling on it at all.

Hey, General Motors Design? How’s it going, buddy? Man, I still sure love what you did with that…

With this in mind I think it only makes sense to do an open call for pictures of new trucks absolutely dwarfing vehicles next to them. My favorite variation of this genre is the one posted by heatxdeath above, in which the truck is shadowing what used to be considered a large vehicle.