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The week in EV tech: Glitz on the coast, grit from Detroit
The week in EV tech: Glitz on the coast, grit from Detroit-August 2024
2025-08-17 EDT 20:01:25

Welcome to Digital Trends weekly recap of the revolutionary technology powering, connecting, and now driving next-gen electric vehicles.

Monterey Car Week and its jewel event The Quail: A Motorsports Gathering have become the automotive worlds most exclusive runway. Here, the richest of the richand the most daring of the designersunveil concept cars that seem plucked from sci-fi dreams. Yet in the same week, a very different kind of revolution was also announced by Ford: a $30,000 midsize EV pickup, born from a new softwaredesigned, smallbattery platform meant to power a whole new family of affordable electric vehicles. Its a reminder that while ultraluxury is dazzling, democratized EV tech isnt just possibleits on the horizon.

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  Sculpted Innovations on the Lawn

At The Quail, brands unleashed showstoppers resting somewhere between movie props and nextgen vehicles.

Related: The week in EV tech: 900 miles, 12 minutesEV charging just hit warp speed Cadillacs Elevated Velocityconcept redefined luxury and utility with flair: gullwing doors; bold 24inch wheels; and modes likeTerrafor offroad,Elements Defyvibrating debris off the body, andSand Visionfor enhanced visibility in dust stormsall wrapped in cabin amenities like redlight therapy and a waterfall screen embedded in the steering wheel.

Karma Automotiveimpressed with itsKaveya supercoupe and GTUV studycomplete with a productionready interior, carbonfiber structure, and a blistering 1,000hp electric drivetrain.

A wave of ultraluxury and performance electrics also made their presence felt: fromRimacs 2,107hp NeveraRhypercar (price: ~$2.5million), to Acuras RSX prototype, powered by an inhouse EV architecture and showcasing Hondas e:Architecture, soon to reach production. Not to mention MercedesAMGs futuristicConcept GTXXwith 1,341hp from triple axialflux motors, a radical performance blueprint.

Set against this spectacle of excess, these vehicles illustrate the creative peak of EV tech: performance, luxury, radical designyet firmly perched out of reach for most of us.

  Fords ModelT Moment Hits Home

Now look at the other end of the spectrum:Fords bold announcementof a$30,000 midsize EV pickup, built on asoftwaredefined vehicle platform, sparked a collective intake of breathnot for its headline price, but for its implications.

This universal EV Platform is designed with a small, affordable LFP (lithiumironphosphate) battery, fewer parts, and an architecture structured to spawn afamily of costefficient models. More than just building a pickup, Ford is signaling the arrival ofintegrated EV techwhere intelligent software, battery management, and productionscale efficiency converge.

Unsurprisingly, Ford CEO explicitly framed the move as a technological and price war withBYDChinas EV champion known for costeffective batteries and platform economies. Fords plan is a direct challenge to the global dominance of affordable EVs emerging from Asia, blendingscale,simplicity,andlocal battery production to undercut and compete.

Fords new generation of EVs will be built assoftware-defined vehicles, meaning their core systemseverything from performance tuning to infotainment and battery managementwill be controlled by centralized software platforms. Much like a smartphone, theyll receiveover-the-air (OTA) updates, enabling Ford to introduce new features, improve efficiency, enhance safety, and fix bugs without a trip to the dealership.

This concept first became reality in 2012, when Tesla introduced OTA updates in its Model S, setting a new standard for connected vehicle technology. In the years that followed, Chinese EV startups NIO and XPeng adopted similar software-first architectures, launching their own OTA-capable vehicles around 2018. By 2021, American EV makers LucidandRivianalso embraced the software-defined model, reinforcing the shift away from the traditional, hardware-centric approach to vehicle design.

Today, SDVs are becoming increasingly commonplace across the industry. For drivers, this means owning a more adaptable and future-ready vehicleone that can evolve over time. Automakers can remotely update vehicle behavior, improve range estimates, refine infotainment interfaces, and even introduce entirely new capabilities after the car has been sold. This also paves the way forpersonalized experiences and subscription-based features, where owners can unlock upgrades or tailor their vehicles digital environment on demand.

  Two Worlds. One Future.

Whats most compelling is the contrastand the convergenceof these stories.

On one side, Montereys lawn dazzles with whats next-level bold: solar visions, luxury interiors, hyperperformance, AIdriven cabins, and exaggerated power figures. On the other, Ford offers a quieter, yet perhaps revolutionarypivot:EV tech embedded in affordability, not as an afterthought, but as its core. Software-defined platforms mean updates, performance, safety, and user features can be upgraded without hardware overhaula glimpse at how massmarket EVs can evolve fast.

This isnt just a tech fantasy. It signals thatEV solutions for the mainstream are maturing. Deep integration of costeffective battery chemistry, lean parts architecture, and software-centric control are what make an attainable EV realitynot just for wellheeled collectors, but for everyday families.

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