zzdcar
Home
/
Reviews
/
Culture
/
There's Only One Thing Wrong About The New Honda Fit
There's Only One Thing Wrong About The New Honda Fit-August 2024
2024-02-19 EST 22:12:53

Yes, it’s the Fit NESS. Photo Credit: Raphael Orlove/Jalopnik

I strode up to the Honda stand at the Tokyo Motor Show with one question burning in my heart, in my eyes, on my notepad: Why isn’t the planned for sale in America? What I got was a bit of a bummer as I looked over the rather handsome new car. “It is considered,” is all the head of the project could tell me.

“We have plans for the Japanese market and the EU at this time,” is how Takeki Tanaka, head of the new Fit put it to me when I first brought up the cloud that hangs over the new Fit in the minds of Americans. We want to know why we’re not getting this thing. We buy more Fits than any other hatchback like it, not that there are many for sale anymore. Ford won’t sell you a Fiesta, or any actual car for that matter.

Photo Credit: Raphael Orlove/Jalopnik

The more I looked over the new Fit, the more it weighed on me that Honda still can’t commit to American sales for this thing. Other American journalists here in Tokyo weren’t too keen on its styling, but I appreciate it. It looks like a disgruntled robot, or a gigantic dustbuster from the next decade. It looks like what other hatchbacks should look like, not that Americans will know what that is pretty soon.

Photo Credit: Raphael Orlove/Jalopnik

Honda hasn’t released specs on the car yet, and it copped to that being a letdown. “All-new Fit, with four pleasing features that specifications cannot express, world premieres” as . We did that it is getting a new two-motor hybrid system, and we got the general layout of trims:

BASIC:

The basic type of the all-new Fit offers both high-quality design and occupant comfort. This type will feature a simple and endearing design including a front face design with a gentle look and seamless and flowing exterior form.

HOME:

This type strives to realize a relaxing and carefully-designed space with high visual and tactile quality by coordinating colors and materials, including natural-looking fabric seats made with high-quality materials, a genuine leather-wrapped steering wheel and Prime Smooth™ soft padding.

NESS:

This type features exciting color coordination and adopts water-repellent materials for the seat surfaces and soft padding on the instrument panel. It is a sporty and fashionable type which will enable customers to enjoy driving just like they enjoy fitness and sports.

CROSSTAR:

This type features an exterior design developed exclusively for the CROSSTAR as well as 16-inch aluminum wheels, which look good both in city and outdoor environment. As for the interior, water-repellent materials are used for seat surfaces and soft padding on the instrument panel. This type projects an enhanced image of compact and yet tough vehicle.

LUXE:

Striving to create a space where people can spend elegant and comfortable time, standard genuine leather seats were designed as an exclusive feature for this type while pursuing excellence in visual and tactile quality. For the exterior, platinum-style chrome plating and 16-inch aluminum wheels were adopted to increase the high quality feel.

A ness-spec Fit is cute, I hate to say.

What I wanted to know was how important of a question this was for Honda, and I asked how sizable the development program is at Honda. I imagined it was on a lower tier than the Civic, but by how much? “I’m not sure of exact rank, but it’s not a big difference between this and the Civic,” Tanaka explained. This is a big deal for Honda, and it surprised me more that the company would leave America out of it.

Tanaka couldn’t speak to how long the new Fit was in development, or how far down the line the car was when America was cut out of the plans. (“That’s confidential,” he repeated a few times.)

Eventually he walked things back a bit. He told me that America isn’t entirely out of the cards for the Fit. “It is considered,” were his exact words, as above.

Photo Credit: Raphael Orlove/Jalopnik

Honda would have to work to meet additional emissions and collision regulations for sale in the United States, and while the exact cost of that was, again, confidential as Tanaka put it, Honda should really spend that cash for it. Ford and GM dropping cars from their lineups feels incredibly short-sighted these days in America, as everyone sort of anticipates economic trouble in the future, and cheap gas’ reign to end. I told Tanaka as much, and he smiled and said he’d pass that along.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
Aug 16, 2025
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
Aug 16, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
Aug 16, 2025
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
Aug 16, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
Aug 16, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
Aug 16, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved