zzdcar
Home
/
Reviews
/
Buying
/
These Are The Brands With The Biggest Markups Right Now
These Are The Brands With The Biggest Markups Right Now-March 2024
2024-02-19 EST 22:09:25

Image for article titled These Are The Brands With The Biggest Markups Right Now

don’t look as if they’re going anywhere anytime soon. Inventory-starved dealers are in an “I know what I have so I’m not budging”-mode when it comes to new car pricing. While markups are widespread, a few brands are priced a bit higher than most, with reporting that nine auto brands have the highest markups in the industry.

Some of these brands may come as a surprise. Take the brand with the highest markups right now: Cadillac. Buyers are paying an average markup of $4,048. One vehicle is both carrying the brand and driving the markups: the Escalade. From :

It’s not hard to see why buyers are flocking to the Escalade — redesigned just last year, the Escalade has a terrifically roomy cabin, loads of in-car tech, and an imposing design that clears traffic as it charges ahead. Other Cadillacs also carry a premium, but one that is measured in hundreds of dollars rather than thousands.

Image for article titled These Are The Brands With The Biggest Markups Right Now

Land Rover is number two on the list. The British off-road luxury brand has buyers paying an average markup of $2,565, and that markup isn’t on the recently introduced Defender. It’s the Range Rover getting all the markups. With a new generation of Range Rover on its way, they’re only going to get higher.

This one is harder to justify than the Escalade since the current Range Rover is pretty poorly regarded (Edmunds rated it 6.9 out of 10, making it one of the lowest-ranked luxury SUVs on the market) and hasn’t been redesigned since 2013. The new, next-generation Range Rover is coming in the next few months. But in the meantime, we can’t explain why people are paying such a high premium for an old SUV that performs poorly next to its competitors.

2022 Kia Telluride

Surprisingly, Kia rounds out the top three brands commanding the largest markups, with the Korean brand averaging markups of $2,289. While the Telluride is still hot, a slew of new vehicle introductions the last couple of years have been driving the markups as well, hitting everything from the Carnival minivan (I don’t care what Kia says, it’s a van, not an MPV), to the Stinger and Forte.

The rest of the brands with large average markups are:

Porsche: $1,721.Acura: $1,701.Genesis: $1,603.Honda: $1,508.Hyundai: $1,498.Audi: $1,325.

Is there any way to get a deal right now? Edmunds says there are brands giving discounts. But it’s mostly brands no one really pays attention to, mainly Alfa Romeo, Volvo, and Lincoln where buyers are averaging over $500 off sticker price. Other individual models are seeing discounts as well.

It’s not impossible to right now, but it might be good tojust consider waiting things out.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
That Crazy Scion tC Time Attack Racer With The Wing On The Front Is For Sale
That Crazy Scion tC Time Attack Racer With The Wing On The Front Is For Sale
Back at the height of the sport compact car scene, Chris Rado’s front-wing Scion tC World Time Attack racer was , chief. It was an unorthodox way to make a front-drive car stick around the track, and while the wing was a bit gimmicky, it did actually function. This was...
Mar 30, 2026
At $8,990, Will This 1991 LuAZ 969M Give You the Lolz?
At $8,990, Will This 1991 LuAZ 969M Give You the Lolz?
Today’s LuAZ is one of the quirkiest things ever to come out of the Soviet automotive industry. Let’s see if this weird little grey market import’s price is low enough that you wouldn’t feel like a Soviet Blockhead for buying it. Unlike the Nick Cage/John Travolta face swap in the...
Mar 30, 2026
Nothing Screams Freedom More Than This Hellcat-Powered Jeep Wrangler Rubicon 6x6
Nothing Screams Freedom More Than This Hellcat-Powered Jeep Wrangler Rubicon 6x6
Here in America, we pride ourselves on being the home of the free and the land of the brave. Whether or not this is true, at least we have cheeseburgers. And Hellcat-powered Jeep Wrangler Rubicon 6x6s that you can buy for $289,900. The thing might as well spray goddamn stars...
Mar 30, 2026
At $4,300, Could This 2003 Subaru Baja be the Perfect Last Minute Gift?
At $4,300, Could This 2003 Subaru Baja be the Perfect Last Minute Gift?
Four-door car-trucks were once a pretty big thing, and today’s Baja was Subaru’s entry into that weird category. Let’s see if this manual-equipped edition is worth bringing it back. While I was writing up the post for last Friday’s , I got the Sammy Hagar song,Red stuck in my head,...
Mar 30, 2026
At $36,000, Might This Hemi-Powered 2008 Jeep Wrangler Wrangle Itself a New Owner?
At $36,000, Might This Hemi-Powered 2008 Jeep Wrangler Wrangle Itself a New Owner?
If you’ve ever thought that, in consideration of its unique roadability issues, what the Jeep Wrangler really needed was more power, then have a look at today’s Sahara. It has a 6.4 and a stick. Let’s see if its price puts it over the top. El Estado Libre y Soberano...
Mar 30, 2026
Are Employee Pricing Sales Really a Good Deal?
Are Employee Pricing Sales Really a Good Deal?
As Jalopnik’s resident car buying expert and professional car shopper, I get emails. Lots of emails. I’ve decided to pick a few questions and try to help out. This week we are discussing employee pricing programs, Lemon Law cars that are certified, and the best time to buy a used...
Mar 30, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved