Motorcyclist, electronics tech and inventor John Henry spent years developing a “third brake-light” for motorcycles and is finally taking it to market. The helmet-mounted LED illuminates when the bike is slowing down and acts as a rescue beacon in a crash.

The light, called the , sells for $259 and actually has a longer list of functions than just “blink.”

It’s basically a set of synchronized LEDs hooked up to motion sensors that activate the lights based on speed of deceleration. That means it’s wireless– no need to splice it in to your motorcycle’s electronics system.

It also works as an electronic flare; blinking when you walk away from (or are thrown from) your bike. That’d be extremely useful in “pulled-over-on-the-side-of-the-highway” situations.

Here are all the toys included, per the company’s site:

Highly engineered & sophisticated system that senses deceleration (without applying the brakes) and activates the LEDs.

(only on hardwired installation): Integrates your vehicle’s brake light with the KEL™System to sense deceleration and activate light.

Equipped with automatic Night-time dimming feature – The brighter the day, the brighter the LEDs.

Lets you know every time you start-up that your HUB System™ is ready to go.

Every time you turn your vehicle off, the LEDs flash until you turn vehicle back on. This is an important safety feature when stopped along a road.

Senses when you walk away from your vehicle (7-15 ft) and flashes. This is also your “flameless” flare. Your receiver can be removed from helmet and placed on the ground to warn others.

(only on hardwired installation): When trailering your vehicle, the vehicle lights become your trailer’s 3rd brake light.

Designed to conserve battery life. If receiver does not receive signal for 10 minutes it goes to sleep. Any deceleration will wake it back up immediately.

Works on 2 AAA batteries (extra long life)

Works with or without (hardwired) 2 AA batteries.

Other signals will not interfere with operation of unit.

Will alert you when battery life is low – however the unit will still operate properly for some time.

Hopefully you will never need this, but just know it’s engineered with this feature for your ultimate safety.

says the Heads-Up Braking system is the product of “16 years, countless design revisions, prototype testing ad nauseum, and $1.3 million.”

Henry and his wife are in the process of showing the device off locally around Minneapolis/St. Paul and hope to spread out a little further soon.

You can buy the device right off . I’m curious to hear what bikers and non-bikers think about the idea. There’s no denying more lights will make riders easier to see. Henry says the NHTSA found a 54% decrease in rear-end crashes when third brake lights were mandated on cars, think this could be similarly successful for two-wheelers?

Hat tip to Gregory!