The annual American football Super Bowl has come and goneand with itsome fine examples of advertising. Here are this year's 5 best car adverts.

The Super Bowl is America's biggest sporting event and the advertising real estate around the game is estimated to be some of the most valuable in television, let alone all forms of media. Many car brands take this opportunity to unleash the creative juices in either 30 or 60-second slots. These advertising slots don't come cheap as a 30-second advert can cost over $5-million (R66 million), but when you consider the reach and audience of the event to be estimated be over 114 million people, it starts to look like a "great investment". Car companies have been using the Super Bowl as a platform to showcase new products, features and ways of thinking. Here are our 5 favourite car adverts from the 2017 Super Bowl.

Alfa Romeo

Italian carmaker Alfa Romeo had no fewer than 3adverts during the 2017 Superbowl, but it was the second titled "Dear Predictable" which piqued our interest. It encapsulated everything that the Milanese marque stands for: driving, passion and plenty of driving cliches. Cue gratuitousAlfa Romeo Giulia QV driving scenes.

Kia

Korean manufacturerKia partnered with comedienne/actress Melissa McCarthy to suggest that being an eco warrior is so toughthat it's easier to drive an eco-friendlier car like the Niro.

Audi

Audi avoided the driving cliches and humour for its 2017 Super Bowl advert and instead tackled gender equality. The advert is all about a girl who is participating in a cart race while her father thinks about equality. The tag is Progress for Everyone and while it raises an important issue, people on Twitter have pointed out that Audi's board of directors are all male. The advert has raised the ire of many, but tell us what do you think of it?

Toyota

Keen to promote its hydrogen fuel cell car, the Mirai, Toyota highlighted how the emissions of normal cars hurt the environment by showing a daisy slowly dying of exhaust pollution. A Toyota Mirai pulls up and thanks to its emission being water, its able to resuscitate the flower. It's cute, simple and effective.

Mercedes-AMG

The new AMG GT Roadster is here and Mercedes-AMG has gone the route of using a famous face in its advert. Straight from the legendary 1969 cult film Easy Ridercomes Peter Fonda and a killer soundtrack. It's a gritty,emotional advertisement and we love it!

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