October 1, 2007 – Torrance, CA – The Toyota Yaris brings a high level of refinement, sophistication, and a fun-to-drive experience to the entry subcompact segment. The most affordable passenger car in the Toyota model lineup, Yaris is available in four-door Sedan and three-door Liftback models.

Toyota Yaris is a fresh addition

For 2008, the Toyota Yaris adds the sport-themed Liftback S model and features color-keyed front and rear under-bumper spoilers, amber illuminated tachometer, sport seat fabric, a leather-wrapped steering wheel and shift knob, rear window defroster, rear window wiper, AM/FM/CD player with MP3/WMA capability, universal mini-jack port and “S” badging. The Liftback S model’s standard 15-inch steel wheels can be upgraded with optional aluminum-alloy wheels.

The Toyota Yaris combines contemporary exterior styling and an upscale interior with truly impressive fuel efficiency and overall low cost of ownership. Toyota engineered Yaris to be enjoyable to own and drive, and offers customers numerous options to individualize their cars.

“Yaris of course has strong appeal for its affordability and excellent fuel efficiency, yet Toyota designed it as a car that customers will want to own for its styling, quality and driveability,” said Jim Lentz, executive vice president Toyota Motor Sales, U.S.A., Inc.

The Liftback is available in six colors and Sedan is offered in nine colors. Only two colors, Polar White and Black Sand Pearl, are shared by both body styles for an array of 13 color choices over the two models.