zzdcar
Home
/
Reviews
/
Buying
/
Toyota's GR Yaris Subscription Plan Is A Weird One
Toyota's GR Yaris Subscription Plan Is A Weird One-May 2024
2024-02-19 EST 22:09:31

Image for article titled Toyota's GR Yaris Subscription Plan Is A Weird One

It turns out there is a way you can take the universally-beloved and make it sort of worse. Toyota will experiment with some of these methods in Japan with its new GR Yaris Morizo Selection trim that will regularly optimize “basic vehicle performance in terms of driving, turning and stopping” through software updates.

That all sounds great, until you consider that the Morizo Selection will . The car will cost 54,340 yen per month — or about $497 — with a three-year contract. To be honest, I’m not sure how this subscription scheme differs from what would traditionally be called a lease, although in Kinto’s case it does notably include insurance. There’s nothing said about an option to purchase at the end of the term, though.

Image for article titled Toyota's GR Yaris Subscription Plan Is A Weird One

Beginning in spring 2022, those who subscribe to a GR Yaris Morizo Selection will begin getting those updates, which will ostensibly improve vehicle performance. I’m a bit skeptical as to how significantly these patches will enhance the car, though you’d hope the effect would be noticeable. Without the updates, the whole special edition seems pretty pointless. Customers will have to take their cars to a GR-authorized garage so most of the updates can be installed, which could end up being a gigantic drag if they’re issued “timely,” as Toyota says they will be.

The springs do look cool, even if you’ll barely ever see them.

Otherwise, the Morizo Selection is pretty much the RZ High Performance trim of the GR Yaris Toyota does allow you to buy normally, with some extra bells and whistles. The “seat stitching, coil springs, and shock absorbers” feature a yellow-and-blue color scheme just like Super Taikyu team Rookie Racing’s cars do, and there is a Morizo emblem on the windshield.

In case you’re curious what Morizo means, it’s actually the alter-ego for Toyota CEO Akio Toyoda when he goes racing. Seriously. This isn’t news, but it’s still kind of amazing to read the . It’s like he fancies himself one of the Avengers or something. Here’s an excerpt:

Because of his insistence to participate in life-threatening racing activities, Akio received harsh criticism, both from within and outside the company. People were saying things like “Doesn’t he know how dangerous that is?”, “Doesn’t he know that this is inappropriate for someone in his position?,” and even “Isn’t this just his personal hobby?” To make himself less conspicuous and susceptible to criticism, Akio took on the name “Morizo”. He started using the moniker publicly from the 2007 Nürburgring 24-hour endurance race, when he was vice president. However, nowadays, the name is hardly a secret; the number of people who know and support his motorsport participation has grown, both inside and outside the company. The use of “Morizo” now has a new role. It lowers the barrier, allowing Akio to express his true feelings as a “car lover” or a “car guy”, which is sometimes not easy to do when speaking as the “president” of Toyota.

I know I should roll my eyes at the idea of an executive pretending to be a superhero when he races, but there’s something that seems earnest about it. I don’t know. What I do know is that locking the best version of the GR Yaris behind what is ostensibly a three-year lease seems like a bit of a gut punch. Alas, it makes no difference to us — it’s not like we have the privilege of buying or leasing the car on this side of the pond anyway.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
Automakers Can Reduce Dealer Markups With a Simple Policy
Automakers Can Reduce Dealer Markups With a Simple Policy
Most dealers are suffering from inventory shortages and this has created a market where most new cars sell for over the MSRP. . Although dealer franchise laws limit the leverage an automaker has to stop this, there is a relatively simple solution if the manufacturers are actually serious about...
May 21, 2026
At $9,900, Is This 1994 Volvo 940 Turbo Wagon a Sweet Swede?
At $9,900, Is This 1994 Volvo 940 Turbo Wagon a Sweet Swede?
Boxing Day may be over two months away, but that doesn’t mean we can’t appreciate the boxy efficiency of today’s Volvo. Let’s see if we can also appreciate what buying it should cost. I think we all tend to get tired of the old same-‘ol, same-‘ol that can creep...
May 21, 2026
At $19,500, Could This Custom 2003 VW Beetle Pickup Your Spirits?
At $19,500, Could This Custom 2003 VW Beetle Pickup Your Spirits?
Today’s Volkswagen Beetle pickup has a clean title as confirmed by its Carfax. That means its custom booty was crafted not as the result of an accident, but just because. Let’s see if that laissez-faire attitude extends to its price. Owing to its design and features, one could easily...
May 21, 2026
The Prologue EV Is a Return to Simple, Sensible Honda Design
The Prologue EV Is a Return to Simple, Sensible Honda Design
Honda’s first big EV bet here in the States will be the , an SUV built atop General Motors technology. It’s due to arrive in 2024, but we’re getting an extra early look at it today, as Honda’s just revealed a small collection of exterior and interior photos. “A...
May 21, 2026
Higher Interest Rates Mean Lower New Car Prices Won't Matter
Higher Interest Rates Mean Lower New Car Prices Won't Matter
There’s really no such thing as good news, or at least if there is, it comes with a price, literally. is reporting that prices may finally start to decline as 2022 wraps up, but higher interest rates will keep pretty much the same. While prices have come down a...
May 21, 2026
I've Got $45,000 To Blow On a Two-Door Money-Pit GT Car! What Should I Buy?
I've Got $45,000 To Blow On a Two-Door Money-Pit GT Car! What Should I Buy?
Griff is all about that #Jaloplyfe and has a decent chunk of change to blow on something with two doors, solid performance, and highway comfort. Reliability is a bit lower on the list. He is torn between offerings from Germany, Italy, or Britain. What car should he buy? (Welcome...
May 21, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved